Hybrid B2B Digital Marketing Lead

Flex Technology Group; Mesa (AZ); Hybrid; USD 85,000 - 120,000; Full time

Job summary

FlexTG, a leading hybrid workplace in Mesa, AZ, seeks a Digital Marketing Lead to plan, launch, and optimize multi-channel programs that convert into qualified enterprise pipeline. You will own paid media, email automation, SEO, and conversion optimization, collaborating with Sales and external partners.

The role requires strong analytics, hands-on platform expertise, and the ability to manage multiple campaigns and budgets in a fast-paced environment.

Qualifications

• 5+ years of B2B digital marketing experience.
• 3+ years of hands-on management of paid search and paid social campaigns, with budget ownership.
• Proficiency with a marketing automation platform (HubSpot, Marketo, Salesforce Marketing Cloud Account Engagement or Dynamics 365 Customer Insights – Journeys).
• Working knowledge of Google Analytics 4, Google Tag Manager and SEO tools.
• Experience with CRM-integrated lead management (Dynamics 365 or Salesforce).
• Strong analytical skills, with advanced Excel and dashboard experience (Power BI or similar).
• Experience managing agencies and vendors to budget and deadline.
• Clear written and verbal communication, and comfort presenting results to leadership.
• Strong project management and the ability to run multiple campaigns at once.
• Preferred: experience marketing B2B technology or managed services to multi-site enterprises.
• Experience with account-based marketing and related data platforms.

Responsibilities

• Own the plan, launch and optimization of multi-channel digital campaigns (paid search, paid social, display and email) that generate qualified leads and pipeline for FlexTG’s enterprise sales team.
• Manage paid media budgets and bidding strategy across Google Ads and LinkedIn; test audiences, offers and creative, and reallocate spend based on performance.
• Build and maintain email nurture programs, lead scoring and lifecycle stages in the marketing automation platform, in partnership with Sales.
• Plan and run account-based marketing programs for target accounts and key verticals.
• Improve website and landing page performance through SEO, conversion rate optimization, A/B testing and form strategy.
• Brief and coordinate with the Multimedia Designer and content team on campaign assets.
• Manage digital agencies, contractors and vendors, including scope, briefs, budgets and deliverables.

Skills

B2B digital marketing

Analytics

Campaign management

Email marketing

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

HubSpot

Marketo

Salesforce Marketing Cloud

Dynamics 365

Google Analytics 4

Google Tag Manager

Job description

FlexTG, a leading hybrid workplace in Mesa, AZ, seeks a Digital Marketing Lead to plan, launch, and optimize multi-channel programs that convert into qualified enterprise pipeline. You will own paid media, email automation, SEO, and conversion optimization, collaborating with Sales and external partners.

The role requires strong analytics, hands-on platform expertise, and the ability to manage multiple campaigns and budgets in a fast-paced environment.