Hybrid: Senior Integrated Media Planning Lead (Atlanta)

Interpublic; Atlanta (GA); Hybrid; USD 50,000 - 95,000; Full time

Job summary

Omnicom Media is hiring a Manager, Integrated Media Planning hybrid in Atlanta. The role translates brand priorities into integrated media plans and leads day-to-day planning, investment stewardship, and team delivery.

You will connect media decisions to brand outcomes, coordinate with commerce, CRM, creative, data, tech, and analytics partners, and prepare evidence-based recommendations for optimization.

Qualifications

• 3–5 years of media planning experience.
• Experience with CPG brands or consumer categories.
• Experience managing budgets and supporting campaign implementation, tracking, and optimization.
• Sound understanding of media fundamentals, digital platforms, audience research, data, analytics, and measurement.
• Bachelor’s degree or equivalent combination of education and relevant experience.

Responsibilities

• Translate business and brand priorities into integrated media plans.
• Lead planning, investment stewardship, and day‑to‑day execution; manage budgets and pacing.
• Coordinate campaign setup and in‑market changes with activation teams and partners.
• Prepare clear, evidence‑based presentations with trade-offs and recommendations.
• Guide associates and junior planners; collaborate across disciplines.

Skills

Media planning

Budget management

Cross-channel

Data interpretation

Team leadership

Education

Bachelor’s degree

Tools

Automation tools

AI-enabled tools

Job description

Omnicom Media is hiring a Manager, Integrated Media Planning hybrid in Atlanta. The role translates brand priorities into integrated media plans and leads day-to-day planning, investment stewardship, and team delivery.

You will connect media decisions to brand outcomes, coordinate with commerce, CRM, creative, data, tech, and analytics partners, and prepare evidence-based recommendations for optimization.