HubSpot Growth & Outbound Sales Ops Specialist

Block Equity Group; New York (NY); On-site; USD 80,000 - 100,000; Full time

Job summary

Block Equity Group in Midtown Manhattan, NY is seeking a hands-on Sales Automation & Growth Marketing Specialist to own outbound lead generation and rep operations for the Business Development team. This role focuses on HubSpot workflows, segmentation, sequences, campaigns, and routing to get engaged prospects to BDRs with context.

You’ll also support paid digital efforts and landing pages as the role grows, while building multi-touch campaigns across email, SMS, and phone.

Qualifications

• 2 to 5+ years in sales automation, marketing automation, demand generation, RevOps/sales ops, or growth marketing supporting an outbound B2B sales team.
• Strong, hands-on HubSpot experience. You must have personally built workflows, lists/segmentation, sequences, campaigns, and reports in HubSpot.
• Experience running cold email and SMS campaigns at volume, including deliverability, compliance, and opt-out handling.
• Strong cold outreach copywriting: you can write a short email a business owner would actually answer.
• Comfortable working with large, messy prospect lists (100k+ records) and using data to decide targeting.
• Analytical: you read campaign data and change targeting, copy, or cadence based on it.

Responsibilities

• Own day-to-day HubSpot for outbound: workflows, active/static lists, segmentation, sequences, campaigns, custom properties, lifecycle stages, and reporting dashboards.
• Build and maintain lead routing, assignment, and handoff so engaged prospects reach a BDR fast, with full context.
• Keep the CRM clean at scale: dedupe, suppression lists, opt-outs, bounce handling, data hygiene, and accurate campaign attribution.
• Maintain sending health across domains and inboxes.
• Segment large prospect lists by industry, company size, geography, revenue/financing signals, and other business financing criteria.
• Build multi-touch campaigns across email, SMS, and phone using HubSpot and our texting platform.
• Write and test cold emails, follow-up sequences, and SMS messages.
• Run structured A/B tests on audience, offer, messaging, and cadence; cut what doesn’t work and scale what does.

Skills

HubSpot

Outbound lead generation

RevOps

Cold email

SMS campaigns

Data analysis

Copywriting

Campaign optimization

Tools

HubSpot

Job description

Block Equity Group in Midtown Manhattan, NY is seeking a hands-on Sales Automation & Growth Marketing Specialist to own outbound lead generation and rep operations for the Business Development team. This role focuses on HubSpot workflows, segmentation, sequences, campaigns, and routing to get engaged prospects to BDRs with context.

You’ll also support paid digital efforts and landing pages as the role grows, while building multi-touch campaigns across email, SMS, and phone.