Sales Automation & Growth Marketing Specialist

Block Equity Group; New York (NY); On-site; USD 80,000 - 100,000; Full time

Job summary

Block Equity Group in Midtown Manhattan, NY is seeking a hands-on Sales Automation & Growth Marketing Specialist to own outbound lead generation and rep operations for the Business Development team. This role focuses on HubSpot workflows, segmentation, sequences, campaigns, and routing to get engaged prospects to BDRs with context.

You’ll also support paid digital efforts and landing pages as the role grows, while building multi-touch campaigns across email, SMS, and phone.

Qualifications

• 2 to 5+ years in sales automation, marketing automation, demand generation, RevOps/sales ops, or growth marketing supporting an outbound B2B sales team.
• Strong, hands-on HubSpot experience. You must have personally built workflows, lists/segmentation, sequences, campaigns, and reports in HubSpot.
• Experience running cold email and SMS campaigns at volume, including deliverability, compliance, and opt-out handling.
• Strong cold outreach copywriting: you can write a short email a business owner would actually answer.
• Comfortable working with large, messy prospect lists (100k+ records) and using data to decide targeting.
• Analytical: you read campaign data and change targeting, copy, or cadence based on it.

Responsibilities

• Own day-to-day HubSpot for outbound: workflows, active/static lists, segmentation, sequences, campaigns, custom properties, lifecycle stages, and reporting dashboards.
• Build and maintain lead routing, assignment, and handoff so engaged prospects reach a BDR fast, with full context.
• Keep the CRM clean at scale: dedupe, suppression lists, opt-outs, bounce handling, data hygiene, and accurate campaign attribution.
• Maintain sending health across domains and inboxes.
• Segment large prospect lists by industry, company size, geography, revenue/financing signals, and other business financing criteria.
• Build multi-touch campaigns across email, SMS, and phone using HubSpot and our texting platform.
• Write and test cold emails, follow-up sequences, and SMS messages.
• Run structured A/B tests on audience, offer, messaging, and cadence; cut what doesn’t work and scale what does.

Skills

HubSpot

Outbound lead generation

RevOps

Cold email

SMS campaigns

Data analysis

Copywriting

Campaign optimization

Tools

HubSpot

Job description

If you’ve built HubSpot workflows, sequences, and lead routing from scratch, and you judge your work by qualified pipeline rather than impressions, this role is for you.

Block Equity Group connects small and mid-sized businesses with funding solutions, from SBA financing to revenue-based financing and other commercial funding options. We’re hiring a Sales Automation & Growth Marketing Specialist to own outbound lead generation and rep operations for our Business Development team.

This is a hands-on HubSpot role, not brand marketing. You’ll take prospect data, segment it, build automated outreach in HubSpot, write the messaging, monitor engagement, and route qualified, engaged prospects to our BDRs.

Pay:

$80,000 to $100,000 base salary, depending on experience, plus performance-based bonus/commission eligibility

Workplace:

Midtown Manhattan, New York, NY

What You’ll Do

HubSpot Ownership & Rep Ops

• Own day-to-day HubSpot for outbound: workflows, active/static lists, segmentation, sequences, campaigns, custom properties, lifecycle stages, and reporting dashboards
• Build and maintain lead routing, assignment, and handoff so engaged prospects reach a BDR fast, with full context
• Keep the CRM clean at scale: dedupe, suppression lists, opt-outs, bounce handling, data hygiene, and accurate campaign attribution
• Maintain sending health across domains and inboxes
• Segment large prospect lists by industry, company size, geography, revenue/financing signals, and other business financing criteria
• Build multi-touch campaigns across email, SMS, and phone using HubSpot and our texting platform
• Write and test cold emails, follow-up sequences, and SMS messages
• Run structured A/B tests on audience, offer, messaging, and cadence; cut what doesn’t work and scale what does

Performance & Optimization

• Track reply rate, positive reply rate, engagement, meetings/qualified opportunities, and conversions by campaign, segment, and rep
• Report weekly on what’s working, what isn’t, and what you’re changing next
• Work directly with Business Development and leadership to open new verticals and lead sources

As the role develops, you’ll also support paid digital (Meta and other channels), landing pages, retargeting, lead generation funnels and quiz/form flows feeding HubSpot, and sales collateral that supports outbound.

Requirements

• 2 to 5+ years in sales automation, marketing automation, demand generation, RevOps/sales ops, or growth marketing supporting an outbound B2B sales team
• Strong, hands-on HubSpot experience. You must have personally built workflows, lists/segmentation, sequences, campaigns, and reports in HubSpot
• Experience running cold email and SMS campaigns at volume, including deliverability, compliance, and opt-out handling
• Strong cold outreach copywriting: you can write a short email a business owner would actually answer
• Comfortable working with large, messy prospect lists (100k+ records) and using data to decide targeting
• Analytical: you read campaign data and change targeting, copy, or cadence based on it

Pluses

• Salesmsg or a similar HubSpot-integrated SMS platform
• Experience in small business lending, commercial finance, fintech, merchant services, financial services, or another high-volume B2B environment
• Plaid experience, especially in fintech or lending (bank connection, income/cash flow verification, underwriting, or marketing a product built on Plaid)
• Lead enrichment, list building, or data validation tools

What Success Looks Like

• First 30 days: Audit our HubSpot, lists, workflows, and live campaigns; fix the top routing and hygiene issues; ship your first segmented campaign.
• First 60 days: A repeatable campaign calendar running across key segments, with clean reporting BDR leadership actually uses.
• First 90 days: Measurably improved reply and qualified opportunity rates over baseline, and a testing roadmap you own.