Housing & Residence Life Social Media Assistant (Student)

American University; Washington (District of Columbia); On-site; USD 21,000 - 30,000; Part time

Job summary

American University is seeking a part-time Housing & Residence Life Marketing & Communications Assistant. The role focuses on social media management (Instagram), content creation, and event promotion to engage residents and showcase programs.

You will work under the Marketing & Communications Coordinator, gaining hands-on experience in campaign development, digital engagement, and reporting while supporting the student residential experience on campus.

Qualifications

• Must be a full-time undergraduate student enrolled at American University.
• Minimum 12 credits and maximum 17 per semester.
• Cumulative GPA at or above 2.50 and term GPA at or above 2.50.

Responsibilities

• Manage Housing and Residence Life's official social media accounts (Instagram focus).
• Create content, captions, and schedule weekly posts; capture visuals at events.
• Track engagement metrics and prepare monthly performance summaries; provide optimization recommendations.
• Support on-site coverage of Signature Programs and major department events; ensure accurate representation of the department.

Skills

Social media management

Content creation

Campaign development

Analytics & reporting

Event promotion

Education

Undergraduate student enrollment

GPA 2.5+

Tools

Canva

iMovie

CapCut

Job description

Work Where You Learn: Build Experience, Grow Skills, andContribute to Your University Community. This position isavailable only to enrolled American University students.

Most student positions at American University are eligible touse Federal Work Study (FWS) awards, with a few exceptions. FWSfunds cannot be applied to janitorial, construction, partisan orsectarian positions. For information or questions regarding FWSfunds, please contact American University's Office of FinancialAid.

Important guidance for current American University employees:American University current employees, including those employed in student positions, must apply through their employee Workday account. If you are a current employee at American University, please log into your employee Workday account and select the Find Jobs report which will take you to our internal career listings.

Department:

HRL Communications

Time Type:

Part time

FLSA Status:

Non-Exempt

Job Description:

Summary: The Housing & Residence Life Marketing & Communications Assistant will support communications efforts with a focus on social media, storytelling, and event promotion. Under thesupervision of the Marketing & Communications Coordinator, theassistant will gain hands‑on experience in content creation, campaign management, and digital engagement strategies while contributing to initiatives that directly impact the student residential experience.

Essential Functions:

1.) Social Media Management

• Assist in managing Housing and Residence Life’s official socialmedia accounts (primarily Instagram), including content creation,caption writing, and scheduling posts.
• Capture and curate high-quality photos and videos at departmentevents (e.g., Signature Programs, community events, andtabling).
• Draft and schedule weekly posts highlighting upcoming housingdeadlines, student engagement opportunities, and residential lifeupdates.
• Engage with followers by monitoring comments, mentions, andtags to maintain an approachable and informative onlinepresence.

2.) Content Creation & Campaign Development

• Collaborate on creative campaigns promoting Housing processessuch as Returning Student Room Selection and community engagementinitiatives.
• Brainstorm and develop new content ideas that align withdepartmental goals and seasonal themes (e.g., room selection tips,student spotlights, or program recaps).
• Design digital materials such as social media graphics, storytemplates, and short-form videos using Canva or similar tools.

3.) Analytics & Reporting

• Track social media engagement metrics (views, likes, saves,followers, etc.) to evaluate performance and identify trends.
• Assist in preparing monthly social media performance summariesfor internal review.
• Provide recommendations for improving engagement and reachbased on data insights.

4.) Departmental Engagement

• Support on-site coverage of Signature Programs and majordepartmental events.
• Ensure content accurately reflects the department’s mission,values, and inclusive approach to community building.
• Participate in brainstorming sessions with the Marketing &Communications Coordinator to align messaging with departmentpriorities.

Position Type/Expected Hours of Work:

• Part-time.
• 7 - 10 hours per week.

Salary Range:

• $18.40 per hour.

Required Education and Experience:

• Full-time enrollment as an undergraduate student at AmericanUniversity (minimum 12 credits and a maximum of 17 persemester).
• Cumulative GPA at, or above, 2.50 and term GPA at, or above,2.50 (GPAs must be maintained from the date of application untilthe date of separation).
• Must be in good conduct standing with the university.
• Prior social media management experience or equivalentcoursework education is required.

Preferred Education and Experience:

• Familiarity with American University's residentialcommunities.
• Knowledge of Canva.
• Knowledge of video editing software i.e iMovie, CapCut,etc.

Additional Eligibility Qualifications:

• Shifts are scheduled during office hours: 9AM - 5PM, Monday -Friday with some non-traditional hours for after-hour events.

Other Details

• This position is available only to enrolled AmericanUniversity students.
• Please note this job announcement is not designed to cover orcontain a comprehensive listing of activities, duties orresponsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
• American University is an E-Verify employer.
• Visit https://www.american.edu/hr/ for additional information about American University employment andbenefits.

Current American University Employees

American University current employees (including those employed in student positions) must apply through their employee Workday account. If you are a current employee at American University, please log into Workday and select the Find Jobs report which will take you to our internal career listings.

Contact Us

For more information or assistance with the American University careers site, email [e-mail].

American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively "Protected Bases") in its programs and activities.