Hotel Sales and Marketing Manager

Placements24; Glen (MS); On-site; USD 60,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

Paid time off

Professional development

Employee discounts

Job summary

You will develop and execute sales and digital marketing plans, oversee a small team, collaborate with hotel management, and represent the property at events and with media partners to boost growth and guest experiences.

Responsibilities

• Develop and implement comprehensive sales and marketing strategies to achieve revenue targets.
• Identify and pursue new business opportunities, including corporate, group, and leisure segments.
• Manage and grow a portfolio of key accounts, ensuring client satisfaction and repeat business.
• Oversee the hotel's digital marketing efforts, including website, social media, and online travel agencies (OTAs).
• Develop and execute promotional campaigns and advertising initiatives.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Prepare sales forecasts, budgets, and performance reports for management.
• Collaborate with hotel departments to ensure seamless guest experiences and cross-promotion.
• Build and maintain strong relationships with media, influencers, and industry partners.
• Represent the hotel at trade shows, networking events, and client meetings.

Job description

About the Role

Our client, a vibrant hotel in **Welkom**, is seeking a results-driven and dynamic Sales and Marketing Manager to spearhead their commercial strategies. This role is crucial for driving occupancy, revenue, and brand awareness within the competitive **Free State** market. You will be responsible for developing and executing innovative sales and marketing plans, managing key accounts, and fostering strong relationships with corporate clients, travel agents, and local businesses. The ideal candidate possesses a proven track record in hotel sales and marketing, excellent negotiation skills, and a deep understanding of market dynamics. You will lead a small, dedicated team and work closely with hotel management to achieve commercial objectives and enhance the hotel's presence.

Key Responsibilities

• Develop and implement comprehensive sales and marketing strategies to achieve revenue targets.
• Identify and pursue new business opportunities, including corporate, group, and leisure segments.
• Manage and grow a portfolio of key accounts, ensuring client satisfaction and repeat business.
• Oversee the hotel's digital marketing efforts, including website, social media, and online travel agencies (OTAs).
• Develop and execute promotional campaigns and advertising initiatives.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Prepare sales forecasts, budgets, and performance reports for management.
• Collaborate with hotel departments to ensure seamless guest experiences and cross-promotion.
• Build and maintain strong relationships with media, influencers, and industry partners.
• Represent the hotel at trade shows, networking events, and client meetings.

Requirements

• Bachelor's degree in Marketing, Business Administration, Hospitality Management, or a related field.
• Minimum of 5 years of experience in hotel sales and marketing, with a proven record of success.
• Strong understanding of sales principles, market segmentation, and revenue management.
• Proficiency in digital marketing strategies, including SEO, SEM, and social media marketing.
• Excellent communication, negotiation, and presentation skills.
• Experience with CRM systems and hotel management software.Ability to work independently and as part of a team.
• A proactive and results-oriented approach.
• Strong networking and relationship-building skills.
• Passion for the hospitality industry and driving business growth in **Welkom**.

Benefits

• Competitive salary and performance-based commission/bonus structure.
• Comprehensive health insurance.
• Generous paid time off.
• Opportunities for professional development and career advancement.
• Employee discounts on hotel stays and F&B.
• A dynamic and supportive work environment.