Hotel GM: Lead Teams, Delight Guests, Drive Revenue

Element by Westin, Opelika AL; Opelika (AL); On-site; USD 85,000 - 120,000; Full time

Job summary

Element by Westin Opelika is seeking a General Manager to lead all hotel operations, drive revenue growth, and ensure exceptional guest experiences aligned with brand standards. The GM will coach a high-performing team, manage labor and expenses, and cultivate strong community relationships in Opelika, AL.

Ideal candidates bring 3–5 years in GM roles, a background in F&B or restaurant management, and familiarity with Marriott systems and hotel software, with a passion for sustainability and

Qualifications

• 3–5 years of prior Hotel General Manager experience.
• Background in Food & Beverage, Restaurant Management, and/or Bar Sales.
• Experience with hotel management software and POS systems (Marriott systems strongly preferred).
• High-energy leadership style with a strong commitment to sustainability and eco-friendly operations.
• Proven ability to lead teams, drive revenue, and attract talent in a competitive market.

Responsibilities

• Lead, coach, and inspire the hotel team while fostering a service-minded culture aligned with hotel values.
• Oversee all hotel operations to ensure exceptional guest experiences and brand compliance.
• Drive revenue growth, market share performance, and overall financial results.
• Effectively manage labor, operating expenses, and profitability.
• Ensure compliance with franchise quality assurance standards and guest inspection requirements.
• Champion internal and external communications, documentation, and recordkeeping.
• Build brand awareness and represent the hotel within the local community.
• Enhance both guest satisfaction and associate engagement and retention.

Skills

Hotel GM experience

F&B / Restaurant management

Leadership

Team building and talent attraction

Education

Bachelor’s degree in Hospitality Management or related field

Tools

Marriott systems

Job description

Element by Westin Opelika is seeking a General Manager to lead all hotel operations, drive revenue growth, and ensure exceptional guest experiences aligned with brand standards. The GM will coach a high-performing team, manage labor and expenses, and cultivate strong community relationships in Opelika, AL.

Ideal candidates bring 3–5 years in GM roles, a background in F&B or restaurant management, and familiarity with Marriott systems and hotel software, with a passion for sustainability and