General Manager- Element- Opelika, AL

Element by Westin, Opelika AL; Opelika (AL); On-site; USD 85,000 - 120,000; Full time

Job summary

Element by Westin Opelika is seeking a General Manager to lead all hotel operations, drive revenue growth, and ensure exceptional guest experiences aligned with brand standards. The GM will coach a high-performing team, manage labor and expenses, and cultivate strong community relationships in Opelika, AL.

Ideal candidates bring 3–5 years in GM roles, a background in F&B or restaurant management, and familiarity with Marriott systems and hotel software, with a passion for sustainability and

Qualifications

• 3–5 years of prior Hotel General Manager experience.
• Background in Food & Beverage, Restaurant Management, and/or Bar Sales.
• Experience with hotel management software and POS systems (Marriott systems strongly preferred).
• High-energy leadership style with a strong commitment to sustainability and eco-friendly operations.
• Proven ability to lead teams, drive revenue, and attract talent in a competitive market.

Responsibilities

• Lead, coach, and inspire the hotel team while fostering a service-minded culture aligned with hotel values.
• Oversee all hotel operations to ensure exceptional guest experiences and brand compliance.
• Drive revenue growth, market share performance, and overall financial results.
• Effectively manage labor, operating expenses, and profitability.
• Ensure compliance with franchise quality assurance standards and guest inspection requirements.
• Champion internal and external communications, documentation, and recordkeeping.
• Build brand awareness and represent the hotel within the local community.
• Enhance both guest satisfaction and associate engagement and retention.

Skills

Hotel GM experience

F&B / Restaurant management

Leadership

Team building and talent attraction

Education

Bachelor’s degree in Hospitality Management or related field

Tools

Marriott systems

Job description

Lead with Excellence, Inspire Every Stay.As the General Manager (GM), you will steer every aspect of hotel operations, shaping exceptional guest experiences and driving team success. This role is perfect for a hands-on hospitality leader who thrives in a competitive market, excels in revenue generation, and is passionate about delighting both guests and associates.The GM serves as the hotel's ambassador—internally and externally—ensuring brand standards are exceeded, operational excellence is maintained, and strong community relationships are cultivated.Key ResponsibilitiesLead, coach, and inspire the hotel team while fostering a service-minded culture aligned with hotel valuesOversee all hotel operations to ensure exceptional guest experiences and brand complianceDrive revenue growth, market share performance, and overall financial resultsEffectively manage labor, operating expenses, and profitabilityEnsure compliance with franchise quality assurance standards and guest inspection requirementsChampion internal and external communications, documentation, and recordkeepingBuild brand awareness and represent the hotel within the local communityEnhance both guest satisfaction and associate engagement and retentionRequired Qualifications3–5 years of prior Hotel General Manager experienceBackground in Food & Beverage, Restaurant Management, and/or Bar SalesExperience with hotel management software and POS systems (Marriott systems strongly preferred)High-energy leadership style with a strong commitment to sustainability and eco-friendly operationsProven ability to lead teams, drive revenue, and attract talent in a competitive marketPreferred QualificationsExperience in a senior-level hotel management roleBachelor’s degree in Hospitality Management, Hotel & Restaurant Management, Business Administration, or a related fieldBenefits & PerksBCBS of Alabama Health, Dental, and Vision plansEmployer-paid Life Insurance, AD&D, and EAPEmployee Wellness Plan with optional supplemental coverageSimple IRA retirement plan with company matchPaid Time Off (PTO)Quarterly bonus programEqual Opportunity EmployerWe are an equal opportunity employer and participate in the E-Verify program. Employment decisions are made without regard to race, color, national origin, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, disability, protected veteran status, genetic information, or any other status protected by applicable law.