Hospitality Cloud Marketing Lead

Splash

Tysons (VA)

Hybrid

USD 115,000 - 140,000

Full time

5 days ago

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Benefits offered by this job

Hybrid work

Competitive benefits

Job summary

Cvent is seeking an Industry Marketing Manager for Hospitality Cloud Segments to lead segment marketing strategy and execution. You will align demand generation, sales, and product teams to drive pipeline and revenue.

The ideal candidate has 6+ years in B2B marketing within hospitality tech, with proven multi-channel campaigns and strong storytelling abilities.

Hybrid work with 2 days in office; base salary range is $115,000–$140,000 annually plus bonus and competitive benefits.

Qualifications

6+ years of B2B marketing experience, focused on product/segment/industry marketing.
Integrated multi-channel campaigns that drive pipeline, bookings, and revenue.
Strong understanding of hospitality buyer journeys and personas.
Experience with marketing automation, CRM, and analytics tools.
Excellent communication, storytelling, and project management with cross-functional collaboration.
Bachelor’s degree in Marketing, Business, Communications; advanced degree a plus.

Responsibilities

Develop and execute strategic HC marketing plans to drive growth and pipeline.
Own segment storytelling and positioning for Hospitality Cloud.
Build and optimize multi-channel campaigns that generate demand across HC accounts.
Collaborate with product marketing, product management, demand generation, sales, client success, and partner teams.
Localize messaging for independents vs chains; global vs regional stakeholders.
Identify and activate industry partners and associations to amplify presence.
Support Cvent-hosted and third-party events to drive engagement and ROI.
Monitor performance with demand generation to inform optimization and investments.