Industry Marketing Manager

Splash; Tysons (VA); Hybrid; USD 115,000 - 140,000; Full time

Benefits offered by this job

Hybrid work

Competitive benefits

Job summary

Cvent is seeking an Industry Marketing Manager for Hospitality Cloud Segments to lead segment marketing strategy and execution. You will align demand generation, sales, and product teams to drive pipeline and revenue.

The ideal candidate has 6+ years in B2B marketing within hospitality tech, with proven multi-channel campaigns and strong storytelling abilities.

Hybrid work with 2 days in office; base salary range is $115,000–$140,000 annually plus bonus and competitive benefits.

Qualifications

• 6+ years of B2B marketing experience, focused on product/segment/industry marketing.
• Integrated multi-channel campaigns that drive pipeline, bookings, and revenue.
• Strong understanding of hospitality buyer journeys and personas.
• Experience with marketing automation, CRM, and analytics tools.
• Excellent communication, storytelling, and project management with cross-functional collaboration.
• Bachelor’s degree in Marketing, Business, Communications; advanced degree a plus.

Responsibilities

• Develop and execute strategic HC marketing plans to drive growth and pipeline.
• Own segment storytelling and positioning for Hospitality Cloud.
• Build and optimize multi-channel campaigns that generate demand across HC accounts.
• Collaborate with product marketing, product management, demand generation, sales, client success, and partner teams.
• Localize messaging for independents vs chains; global vs regional stakeholders.
• Identify and activate industry partners and associations to amplify presence.
• Support Cvent-hosted and third-party events to drive engagement and ROI.
• Monitor performance with demand generation to inform optimization and investments.

Skills

B2B marketing

multi-channel campaigns

marketing automation

CRM analytics

communication & PM

hospitality knowledge

Education

Bachelor's degree in Marketing or related

Tools

Salesforce

Marketo

Job description

Overview

Our Culture and Impact

Cvent is a leading meetings, events, and hospitality technology company with more than 6,000+ employees and 34,000+ customers worldwide, including 80% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues, and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we're transforming the meetings and events industry through innovative technology that powers the human connection.

AI at Cvent: Leading the Future

Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we're committed to continuous learning and adaptation. AI isn't just a tool for us — it's part of our DNA. We're looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you'll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on human judgment and creativity that drive real innovation.

We are seeking a dynamic, results-driven Industry Marketing Manager – Hospitality Cloud Segments to lead segment marketing strategy and execution across Cvent’s Hospitality Cloud (HC) business. This role is responsible for developing and executing integrated marketing plans that position Cvent as the technology partner of choice for hotels, venues, chains, and other hospitality organizations across all HC segments.

The ideal candidate is a B2B marketer with a passion for segment and industry marketing, a strong understanding of the hospitality ecosystem (from properties and venues to chains and partners), and a proven track record of building content and campaigns that drive pipeline, revenue, and brand awareness.

In This Role, You Will:

• Develop and execute strategic marketing plans to drive growth and pipeline across all Hospitality Cloud segments, in close partnership with demand generation, sales, account management, and client success.
• Own segment storytelling and positioning for Hospitality Cloud – clearly articulating Cvent’s differentiated value for hotels, venues, chains, and partners, and tailoring messaging to priority personas across the buying committee.
• Build and optimize multi-channel campaigns (digital, content, events, ABM, and more) that generate demand and expand Cvent’s footprint across HC accounts and segments.
• Collaborate cross-functionally with product marketing, product management, demand generation, sales, client success, and partner teams to ensure programs are aligned to business objectives, customer insights, and industry trends.
• Localize and adapt messaging and content to address segment-specific challenges and opportunities (e.g., independents vs. chains, global vs. regional, property-level vs. corporate-level stakeholders).
• Identify and activate key industry partners and associations in the hospitality space to amplify Cvent’s presence, thought leadership, and influence across HC audiences.
• Support and execute Cvent-hosted and third-party events (webinars, conferences, trade shows, roundtables, and partner events) that drive engagement, lead generation, and expansion within HC segments.
• Partner with demand generation to track and analyze performance (lead and pipeline contribution, segment performance, and ROI) and use insights to inform optimization and future investments.
• Stay current on hospitality industry trends and competitive dynamics – including distribution, group and transient business, meetings and events, and technology adoption – to inform strategy and maintain Cvent’s leadership position.

Here’s What You Need:

What You Bring

• 6+ years of B2B marketing experience, with a focus on product, segment, or industry marketing; experience in hospitality, travel, or related technology strongly preferred.
• Demonstrated success in developing and executing integrated, multi-channel marketing campaigns that drive measurable results (pipeline, bookings, and revenue).
• Strong understanding of hospitality buyer journeys and personas (e.g., sales, revenue management, marketing, operations, corporate decision-makers) and how to tailor messaging and content to each.
• Experience with marketing automation, CRM, and analytics tools (e.g., Salesforce, Marketo or similar) and using data to inform decisions.
• Excellent communication, storytelling, and project management skills, with a track record of effective cross-functional collaboration.
• Creative thinker with strong analytical skills and attention to detail, able to connect industry trends and customer needs to Cvent’s Hospitality Cloud solutions.
• Bachelor’s degree in Marketing, Business, Communications, or related field; advanced degree or professional marketing qualifications a plus.

Why Cvent?

• Opportunity to shape the go-to-market strategy for all of Cvent’s Hospitality Cloud segments and influence growth in a strategic, high-visibility part of the business.
• A collaborative, innovative, and fast-paced environment where segment expertise and ideas are valued.
• Access to industry-leading technology and data that power meetings, events, and hospitality performance worldwide.
• Competitive compensation and benefits package.

Hybrid: 2 days in office

This job posting is intended to comply with all applicable laws. If we learn during the course of our recruitment process that, due to an applicant’s location, further information about the position is required, including certain salary information, this information in this posting will be supplemented accordingly.

The estimated base salary range for new hires into this role is $115,000 - $140,000 annually + bonus depending on factors such as job-related knowledge, relevant experience, and location. We also offer a competitive benefits package, details of which can be found here.

Physical Demands

We are not able to offer sponsorship for this position

Cvent is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. If you’re passionate about hospitality, segment marketing, and making an impact in a high-growth technology company, we’d love to hear from you!