Hospitality Cloud Growth Marketing Lead

Cvent, Inc.; Tysons (VA); On-site; USD 120,000 - 160,000; Full time

Job summary

Cvent, a leading meetings, events, and hospitality technology company, is seeking an Industry Marketing Manager for Hospitality Cloud segments. You will lead segment marketing strategy and integrated campaigns to position Cvent as the technology partner of choice for hotels, venues, chains, and partners.

The ideal candidate has 6+ years in B2B marketing, deep hospitality industry understanding, and a track record of driving pipeline and revenue through multi-channel programs.

Qualifications

• 6+ years of B2B marketing experience.
• Experience in hospitality, travel, or related tech preferred.
• Experience with marketing automation, CRM, and analytics.

Responsibilities

• Develop and execute strategic marketing plans to drive growth and pipeline.
• Own segment storytelling and positioning for Hospitality Cloud.
• Build and optimize multi-channel campaigns that generate demand.
• Collaborate cross-functionally with product marketing, demand generation, sales, and client success teams.
• Localize messaging for independents vs. chains, global vs. regional.
• Identify and activate industry partners and associations in the hospitality space.
• Support events and partner events to drive engagement.
• Partner with demand generation to track performance and ROI.
• Stay current on hospitality trends to inform strategy.

Skills

B2B marketing

Multi-channel campaigns

Marketing automation

CRM analytics

Communication

Project management

Hospitality industry knowledge

Education

Bachelor's degree in Marketing, Business, Communications

Tools

Salesforce

Marketo

Job description

Cvent, a leading meetings, events, and hospitality technology company, is seeking an Industry Marketing Manager for Hospitality Cloud segments. You will lead segment marketing strategy and integrated campaigns to position Cvent as the technology partner of choice for hotels, venues, chains, and partners.

The ideal candidate has 6+ years in B2B marketing, deep hospitality industry understanding, and a track record of driving pipeline and revenue through multi-channel programs.