Hospice Referral Growth Specialist

Pennant; San Diego (CA); On-site; USD 80,000 - 100,000; Full time

Job summary

Seaport Hospice in San Diego, a Pennant Group subsidiary, seeks a dynamic Community Liaison to drive referral growth, increase census, and build strong relationships with physicians, hospitals, skilled nursing facilities, case managers, discharge planners, and other healthcare professionals in the North County region.

This healthcare sales role emphasizes community outreach, hospice education, territory management, and developing new referral sources through regular calls, events, and

Qualifications

• Bachelor’s degree preferred in Marketing, Business Administration, Healthcare Administration, or related field.
• Minimum 3 years of healthcare sales, business development, physician liaison, or hospice marketing experience.
• Proven ability to build referral relationships and drive patient census growth.
• Strong communication, presentation, negotiation, and relationship-building skills.

Responsibilities

• Develop and maintain relationships with physicians, hospitals, skilled nursing facilities, assisted living communities, and other referral sources.
• Promote hospice services through regular sales calls, networking, and community outreach.
• Educate healthcare professionals, patients, and families on hospice care benefits and eligibility.
• Generate referrals and achieve census growth goals within an assigned sales territory.
• Identify and cultivate new business opportunities and referral partnerships.
• Meet with patients and families to provide an overview of hospice services and obtain admission consents.
• Represent the organization at healthcare events, community programs, and industry networking opportunities.
• Maintain referral source activity and market intelligence to support business development efforts.

Skills

Healthcare sales

Referral relationships

Territory management

Communication skills

Education

Bachelor’s degree in Marketing, Business Administration, Healthcare Administration, or related field

Job description

Seaport Hospice in San Diego, a Pennant Group subsidiary, seeks a dynamic Community Liaison to drive referral growth, increase census, and build strong relationships with physicians, hospitals, skilled nursing facilities, case managers, discharge planners, and other healthcare professionals in the North County region.

This healthcare sales role emphasizes community outreach, hospice education, territory management, and developing new referral sources through regular calls, events, and