Home Health Growth & Referral Architect

Cantex; Fort Worth (TX); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

401K with match

CEU reimbursement

Vacation, sick leave, holidays

Over-productivity pay

Employee recognition program

Mileage reimbursement

Medical, dental, and supplemental 보험

Job summary

Cantex in Fort Worth, TX seeks a Home Health Business Development Specialist to drive referral growth and census expansion. The role collaborates with clinical and operational teams to promote home health services and optimize referral-to-admission conversion.

The candidate will build referral networks, lead marketing efforts, and report on market activity while supporting organizational growth and professional partnerships.

Qualifications

• Minimum of three years of home health business development experience.
• Proven track record of achieving or exceeding admission and census growth goals.
• Strong understanding of home health services and post-acute care.
• Experience developing and executing sales/marketing strategies in territory.
• Ability to build and maintain referral relationships and professional partnerships.
• Experience analyzing market trends and referral patterns.
• Proficiency with Microsoft Office and CRM/lead-tracking systems.
• Ability to read, write, and speak English.

Responsibilities

• Develop and execute strategic business development and healthcare marketing plans supporting referral growth and census objectives.
• Build and maintain referral relationships with hospitals, SNFs, physician practices, and community organizations.
• Conduct sales calls, presentations, and educational programs to promote home health services.
• Identify and pursue referral opportunities, market trends, and growth initiatives in the territory.
• Maintain and grow patient census and referral activity in alignment with goals.
• Collaborate with leadership to support market expansion strategies and initiatives.
• Assist with marketing materials, campaigns, and outreach activities.
• Support recruitment, training, and development of business development personnel.
• Partner with clinical/operational teams to improve referral-to-admission processes and conversions.
• Monitor referral pipelines, lead-tracking systems, and performance metrics.
• Provide regular reporting on market activity and growth opportunities.
• Represent the organization professionally within healthcare networks.

Skills

Communication

Presentation

Organizational skills

Independent work

Market analytics

Tools

Microsoft Office

CRM/lead-tracking

Job description

Cantex in Fort Worth, TX seeks a Home Health Business Development Specialist to drive referral growth and census expansion. The role collaborates with clinical and operational teams to promote home health services and optimize referral-to-admission conversion.

The candidate will build referral networks, lead marketing efforts, and report on market activity while supporting organizational growth and professional partnerships.