Marketing & Communications Director - Higher Ed Recruitment

Duke Clinical Research Institute

Durham (NC)

On-site

USD 64,000 - 110,000

Full time

4 days ago

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Job summary

Duke University Initiative for Science & Society is seeking a strategic and creative marketing and communications professional to expand visibility, recruit MA-AEP students, and build partnerships. You will develop campaigns across digital, print, video, web, and social media to position S&S as a global leader in responsible innovation research and education.

In this role, you will lead marketing and communications efforts for recruitment, strengthen the S&S brand, and engage undergraduate

Qualifications

Bachelor's degree in Marketing, Communications, or a related field.
Minimum of four years of experience in marketing and communications or an equivalent combination of relevant education and experience.
Demonstrated experience planning and implementing digital marketing and communications strategies.
Strong writing, editing, and storytelling skills across a variety of audiences and communication channels.
Experience managing multiple projects, priorities, and deadlines simultaneously.

Responsibilities

Lead, execute, and evaluate the MA-AEP recruitment marketing strategy.
Develop annual recruitment plans, establish campaign goals, track performance metrics, and manage the marketing and recruitment budget.
Increase awareness of the MA-AEP program through targeted digital marketing initiatives, SEO, GEO, paid search campaigns, video advertising, display advertising, contests, educational programs, and other awareness-building activities.
Direct and manage external vendors, freelancers, and agency partners supporting online marketing initiatives.
Develop targeted outreach campaigns for pre-law students, pre-med students, military-affiliated individuals, regional audiences, and other identified recruitment populations.
Strengthen the Duke MA-AEP brand through content marketing, faculty speaking engagements, media outreach, publications, competitions, conferences, and sponsored events.
Develop and implement annual communications plans supporting Science & Society's mission and strategic priorities.
Maintain and optimize the Science & Society website as a key brand-building platform, including content strategy, SEO, GEO, and user engagement.
Serve as the primary liaison with Duke Web Services regarding website functionality and technical support.
Lead social media strategy and execution across platforms such as LinkedIn, YouTube, and Instagram.
Oversee development and publication of newsletters, annual reports, brochures, flyers, and other communication materials.
Create and maintain a consistent voice, visual identity, and editorial standards across all communications channels.
Develop content and style guidelines and provide oversight of graphic and editorial standards across programs and events.
Direct production of videos and photography supporting program promotion, recruitment, events, and communications efforts.
Manage and organize multimedia assets for use across digital, print, social media, and website platforms.
Oversee event promotion strategies to increase attendance and engagement for Science & Society programs and events.
Direct preparation of promotional materials, agendas, programs, and co-sponsor communications.
Manage event listings across Duke calendars and digital promotion platforms.
Support media relations, alumni engagement, corporate outreach, and strategic partnership initiatives that advance Science & Society's visibility and impact.