Assistant Director of Social Media

Commonwealth of VA Careers; Norfolk (VA); On-site; USD 80,000 - 110,000; Full time

Job summary

Old Dominion University in Norfolk, VA seeks an Assistant Director of Social Media to lead engagement across platforms and shape a strategic social approach. The role guides best practices, supports diverse divisions, and translates complex ideas into compelling content aligned with the university’s mission.

Ideal candidates bring strong writing/editing, project management, and experience managing branded social media for a large organization, with crisis communication capabilities and a

Qualifications

• Bachelor's degree in English, communications, marketing or equivalent.
• Experience leading social media strategy for a large organization.
• Strong writing, editing and content development skills.

Responsibilities

• Lead social engagement as part of University Communications.
• Develop cross-platform social strategy to boost brand visibility.
• Provide guidance and leadership to digital communicators across units.
• Translate complex ideas into engaging social content.
• Collaborate with leadership, faculty, researchers, and students.

Skills

Project management

Professional writing

Editing skills

Content strategy

Communication

Education

Bachelor's degree in English, communications, marketing

Tools

Adobe Creative Suite

Canva

Video editing software

Job description

Title: Assistant Director of Social Media

Agency: VP FOR UNIV. COMMUNICATIONS

Location: Norfolk, VA

FLSA: Exempt

Job Description:

Reporting to the Director of Web & Digital Strategy, the Assistant Director of Social Media leads social engagement as an integral part of the University Communications team. The position serves as a strategic, multi-platform content creator, guiding a high-level, on-trend social strategy to increase brand visibility among key audiences while reflecting the vision and mission of ODU. The Assistant Director develops social media best practices and provides expert guidance and leadership to digital communicators across all ODU divisions. Given the nature of the positions in University Communications, the employee occupying this position may be required to work during a University closing. There may be occasions where the employee will be asked to work during U university closings as directed by his or her supervisor. These instances may include working from a remote location (i.e. telework, etc.).

Minimum Qualifications:

• Working knowledge of graphic design tools including Adobe Creative Suite, Canva, and video editing software.
• Strong project management skills.
• Strong professional writing and editing skills.
• Ability to develop creative, compelling, and persuasive visual communications furthering strategic marketing objectives.
• Ability to translate complex ideas into digestible social media content.
• Ability to work independently and proactively with other team members, identifying resources and approaches to achieving job goals and outcomes.
• Ability to interact effectively with a broad range of internal partners, including leadership, faculty, scientists, researchers, and students.
• Bachelor’s Degree in English, communications, marketing, or an equivalent combination of training, and relevant experience.
• Considerable experience at a professional level developing and implementing social media strategy and managing branded social media accounts for an organization.
• Considerable experience applying analytical skills to generate insights to get results.
• Some experience in a social media role for a large, complex organization.
• Some working experience with a variety of social media dashboards, listening and monitoring tools.
• Some experience delivering emergency or crisis communication.

Additional Considerations:

• Exceptional interpersonal and communications skills, with a focus on customer service.
• Considerable experience with higher education and social media marketing.
• Considerable experience managing social media in a professional setting.