Social Media Coordinator

Duke University; Durham (NC); On-site; USD 45,000 - 65,000; Full time

Job summary

Duke University seeks a Social Media Coordinator to support the daily management of the flagship @DukeU accounts across platforms, helping plan, publish, and monitor content that highlights Duke’s research and priorities.

The role collaborates with communications partners across schools and institutes to tailor stories for social channels and support coordinated marketing campaigns. Onsite work arrangement at Duke's campus is expected.

Qualifications

• Bachelor’s degree in communications, marketing, journalism, digital media, or related field or equivalent experience.
• One to three years of experience managing or contributing to social media accounts for an organization, brand, or media outlet.
• Experience publishing multimedia content across major platforms preferred.
• Familiarity with major social platforms and best practices for engagement.
• Ability to adapt messaging for different audiences and platforms.

Responsibilities

• Assist with day-to-day management and publishing of content across Duke’s @DukeU channels.
• Draft social media copy and adapt stories into platform-appropriate posts.
• Format, tag, resize, and schedule content using social media tools.
• Ensure posts follow platform best practices and Duke’s brand voice.
• Support multimedia content development with design and video teams.
• Ensure accessibility standards (alt text, ADA/WCAG) are met.

Skills

Social media strategy

Content creation

Copywriting

Analytics & reporting

Multimedia editing

Team collaboration

Audience engagement

Education

Bachelor’s degree or equivalent

Tools

Social media management tools

Analytics platforms

Job description

Use your creativity and social media expertise to create content that informs, engages, and inspires diverse audiences.

Be You.

The Social Media Coordinator supports the day-to-day management of Duke University’s flagship social media presence, primarily the @DukeU accounts, across platforms such as Instagram, X/Twitter, Facebook, LinkedIn, TikTok, and emerging channels. Reporting to the Social Media Manager, this role helps plan, produce, publish, and monitor social media content that promotes Duke’s research, education, and institutional priorities.

The Social Media Coordinator plays a key role in executing social media campaigns, maintaining consistent posting and engagement, and ensuring that content is optimized for platform performance and accessibility. This position is part of the digital content strategy team and collaborates regularly with communications partners across Duke’s schools, institutes, and administrative units to identify stories, adapt content for social platforms, and support coordinated marketing campaigns.

Work Arrangement – Onsite

DEPARTMENTAL PREFERENCES

Bachelor’s Degree in communications, marketing, journalism, digital media, or a related field, or equivalent experience preferred.

Preferred Experience

One (1) to three (3) years of experience managing or contributing to social media accounts for an organization, brand, or media outlet.

Experience creating and publishing multimedia content across major social media platforms preferred.

MINIMUM QUALIFICATIONS

Education

Work requires communication and marketing skills normally acquired through a bachelor's degree in a related field.

Experience

Work generally requires one (1) year related experience in advertising, marketing, media, promotions or public relations.

OR ANY OTHER EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE.

Be Bold.

Skills

• Familiarity with major social media platforms and best practices for content creation and engagement.
• Experience with social media management and analytics tools.
• Strong writing and editing skills with the ability to adapt messaging for different audiences and platforms.
• Basic experience creating visual content such as photos, short videos, or graphics for social media.
• Strong organizational and project coordination skills.
• Ability to collaborate effectively with multiple teams in a fast-paced communications environment.
• Interest in higher education, research storytelling, and institutional communications.

Work Performed

Social Media Content Production and Publishing

• Assist with the day-to-day management and publishing of content across Duke’s flagship @DukeU social media channels.
• Draft social media copy and adapt university stories, videos, and announcements into platform appropriate posts.
• Format, tag, resize, and schedule content using social media management tools.
• Ensure posts follow platform best practices and align with Duke’s brand voice and messaging.
• Support the development of multimedia social content, including graphics, shortform video, and photo posts in collaboration with design and multimedia teams.
• Ensure all social media content meets accessibility standards, including the use of alt text and other ADA/WCAG requirements.

Content Planning and Campaign Support

• Support the Social Media Manager in executing social media campaigns tied to university initiatives, events, and institutional priorities.
• Contribute to maintaining the social media content calendar in coordination with broader editorial and marketing calendars.
• Identify opportunities to repurpose content from web stories, video, research announcements, and events into engaging social media posts.
• Assist in preparing social media content packages for major announcements and institutional campaigns.

Audience Engagement and Monitoring

• Monitor Duke’s social media channels and support audience engagement by responding to comments, messages, and mentions when appropriate.
• Track trending topics and relevant conversations that may provide opportunities for Duke’s participation.
• Assist in monitoring social media activity during major announcements or emerging issues and elevate potential concerns when necessary.

Analytics and Reporting

• Track performance of social media posts and campaigns using analytics and social media management tools.
• Compile basic performance reports and insights to support ongoing optimization of social media strategy.
• Assist with benchmarking and monitoring peer institutions’ social media activity.

Collaboration and Coordination

• Work with communications teams across Duke to source stories, images, and updates that can be shared through social channels.
• Coordinate with the Social Media Manager to ensure consistent messaging across social media and other digital platforms.
• Assist with organizing and maintaining social media assets, templates, and posting workflows.
• Provide coordination support for cross-campus social media collaborations and shared campaigns.

Choose Duke.

Apply today and bring your social media expertise and creativity to a team focused on impactful storytelling!

Anticipated Pay Range: Duke University provides an annual base salary range for this position as USD $0.00 to USD $0.00. Duke University considers factors such as (but not limited to) scope and responsibilities of the position; candidate's work experience, education/training, and key skills; internal peer equity; as well as market and organizational considerations when extending an offer.

Your total compensation goes beyond thedollars on your paycheck. Duke provides comprehensive and competitive medical and dental care programs, generous retirement benefits, and a wide array of family-friendly and cultural programs to eligible team members. Learn more at: https://hr.duke.edu/benefits/

Equal Opportunity Employer: Duke is an Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex (including pregnancy and pregnancy- related conditions), sexual orientation, or military status.

Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and reasonable accommodation(s) can be requested with Duke Access and Accommodations Services (email: [e-mail]; phone: [phone]).

Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.

Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.

Nearest Major Market: Durham
Nearest Secondary Market: Raleigh

Read more about Duke’s commitment to affirmative action and nondiscrimination at hr.duke.edu/eeo.