Social Media Coordinator

Duke Clinical Research Institute; Durham (NC); On-site; USD 40,000 - 70,000; Full time

Job summary

Duke University is seeking a Social Media Coordinator to manage DukeU social channels, draft engaging posts, and adapt university stories for multiple platforms. The role collaborates with communications teams across Duke to ensure consistent branding and accessible content.

The coordinator will support content planning, publishing, engagement monitoring, and performance analysis while contributing to cross-campus campaigns and innovative storytelling in higher education.

Qualifications

• Bachelor's degree in a related field.
• Experience in advertising, marketing, media, promotions or public relations for 1 year is preferred.
• Equivalents acceptable with relevant education and experience.

Responsibilities

• Assist with day-to-day management and publishing across @DukeU channels.
• Draft copy and adapt stories, videos, and announcements into platform posts.
• Format, tag, resize, and schedule content using management tools.
• Ensure posts follow platform best practices and Duke voice.
• Help develop multimedia content with design teams for posts.
• Ensure accessibility standards with alt text and ADA/WCAG compliance.
• Support social campaigns tied to university initiatives.
• Maintain the content calendar with editorial plans.
• Monitor engagement and respond to comments when appropriate.
• Track post performance and compile basic reports.

Skills

Social platforms familiarity

Analytics tools

Writing & editing

Visual content creation

Organization & coordination

Cross-team collaboration

Higher education communications

Education

Bachelor's degree in communications/marketing/journalism/digital media

Tools

Social media management tools

Analytics platforms

Job description

Use your creativity and social media expertise to create content that informs, engages, and inspires diverse audiences.

Be You.

The Social Media Coordinator supports the day-to-day management of Duke University's flagship social media presence, primarily the @DukeU accounts, across platforms such as Instagram, X/Twitter, Facebook, LinkedIn, TikTok, and emerging channels. Reporting to the Social Media Manager, this role helps plan, produce, publish, and monitor social media content that promotes Duke's research, education, and institutional priorities.

The Social Media Coordinator plays a key role in executing social media campaigns, maintaining consistent posting and engagement, and ensuring that content is optimized for platform performance and accessibility. This position is part of the digital content strategy team and collaborates regularly with communications partners across Duke's schools, institutes, and administrative units to identify stories, adapt content for social platforms, and support coordinated marketing campaigns.

Work Arrangement - Onsite

DEPARTMENTAL PREFERENCES

Bachelor's Degree in communications, marketing, journalism, digital media, or a related field, or equivalent experience preferred.

Preferred Experience - One (1) to three (3) years of experience managing or contributing to social media accounts for an organization, brand, or media outlet.

Experience creating and publishing multimedia content across major social media platforms preferred.

MINIMUM QUALIFICATIONS

Education - Work requires communication and marketing skills normally acquired through a bachelor's degree in a related field.

Experience - Work generally requires one (1) year related experience in advertising, marketing, media, promotions or public relations.

OR ANY OTHER EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE.

Be Bold.

Skills

• Familiarity with major social media platforms and best practices for content creation and engagement.
• Experience with social media management and analytics tools.
• Strong writing and editing skills with the ability to adapt messaging for different audiences and platforms.
• Basic experience creating visual content such as photos, short videos, or graphics for social media.
• Strong organizational and project coordination skills.
• Ability to collaborate effectively with multiple teams in a fast-paced communications environment.
• Interest in higher education, research storytelling, and institutional communications.

Work Performed

Social Media Content Production and Publishing

• Assist with the day-to-day management and publishing of content across Duke's flagship @DukeU social media channels.
• Draft social media copy and adapt university stories, videos, and announcements into platform appropriate posts.
• Format, tag, resize, and schedule content using social media management tools.
• Ensure posts follow platform best practices and align with Duke's brand voice and messaging.
• Support the development of multimedia social content, including graphics, shortform video, and photo posts in collaboration with design and multimedia teams.
• Ensure all social media content meets accessibility standards, including the use of alt text and other ADA/WCAG requirements.

Content Planning and Campaign Support

• Support the Social Media Manager in executing social media campaigns tied to university initiatives, events, and institutional priorities.
• Contribute to maintaining the social media content calendar in coordination with broader editorial and marketing calendars.
• Identify opportunities to repurpose content from web stories, video, research announcements, and events into engaging social media posts.
• Assist in preparing social media content packages for major announcements and institutional campaigns.

Audience Engagement and Monitoring

• Monitor Duke's social media channels and support audience engagement by responding to comments, messages, and mentions when appropriate.
• Track trending topics and relevant conversations that may provide opportunities for Duke's participation.
• Assist in monitoring social media activity during major announcements or emerging issues and elevate potential concerns when necessary.

Analytics and Reporting

• Track performance of social media posts and campaigns using analytics and social media management tools.
• Compile basic performance reports and insights to support ongoing optimization of social media strategy.
• Assist with benchmarking and monitoring peer institutions' social media activity.

Collaboration and Coordination

• Work with communications teams across Duke to source stories, images, and updates that can be shared through social channels.
• Coordinate with the Social Media Manager to ensure consistent messaging across social media and other digital platforms.
• Assist with organizing and maintaining social media assets, templates, and posting workflows.
• Provide coordination support for cross-campus social media collaborations and shared campaigns.

Choose Duke.

Anticipated Pay Range: Duke University provides an annual base salary range for this position as USD $0.00 to USD $0.00. Duke University considers factors such as (but not limited to) scope and responsibilities of the position; candidate's work experience, education/training, and key skills; internal peer equity; as well as market and organizational considerations when extending an offer.

Your total compensation goes beyond the dollars on your paycheck. Duke provides comprehensive and competitive medical and dental care programs, generous retirement benefits, and a wide array of family-friendly and cultural programs to eligible team members. Learn more at: https://hr.duke.edu/benefits/

Equal Opportunity Employer: Duke is an Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex (including pregnancy and pregnancy- related conditions), sexual orientation, or military status.

Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas-an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.

Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and reasonable accommodation(s) can be requested with Duke Access and Accommodations Services (email: [e-mail]; phone: [phone]).