Healthcare Program Marketing Manager – Digital Growth & ROI

Formedics; Basking Ridge (NJ); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

NJ-based office access

401k program

Dental, vision, and medical benefits

Company-sponsored events

Employee recognition programs

Job summary

Formedics, a leading healthcare communications company, is seeking a results-driven Program Marketing Manager to lead organic and paid campaigns across its properties. The role focuses on reaching HCP audiences with data-driven strategies, ROI optimization, and cross-functional collaboration with Sales and product teams.

You will plan, execute, and optimize campaigns across email, paid media, and proprietary channels, forecast delivery, and present performance to internal partners.

Qualifications

• 3–7 years of marketing experience with a digital focus.
• Proven ROI-positive campaigns across digital and print channels.
• Experience marketing to healthcare professionals is strongly preferred.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across email, paid, and proprietary channels.
• Own campaign forecasting, pacing, and KPI attainment.
• Drive testing across creative and audience targeting to improve performance.
• Collaborate with internal teams to develop innovative marketing approaches.
• Track performance and report KPIs and ROI to stakeholders.

Skills

Healthcare marketing

Paid media campaigns

ROI optimization

Analytics mindset

Cross-functional collaboration

Tools

Google Analytics

Asana

Smartsheet

Salesforce

Monday.com

Job description

Formedics, a leading healthcare communications company, is seeking a results-driven Program Marketing Manager to lead organic and paid campaigns across its properties. The role focuses on reaching HCP audiences with data-driven strategies, ROI optimization, and cross-functional collaboration with Sales and product teams.

You will plan, execute, and optimize campaigns across email, paid media, and proprietary channels, forecast delivery, and present performance to internal partners.