Program Marketing Manager

WebMD; Atlanta (GA); On-site; USD 68,000 - 75,000; Full time

Benefits offered by this job

Health Insurance

401(k) Matching

Paid Time Off

Life and Disability Insurance

Employee Assistance Program (EAP)

Commuter/Transit Benefits

Job summary

WebMD, a leading health information company, seeks a Program Marketing Manager for Medscape to lead direct-to-physician marketing plans and optimize campaigns. You will analyze traffic, manage cross-functional teams, and leverage AI-driven tools to improve performance while collaborating with Sales and BI.

A 3+ year background in digital marketing, sales analytics, or related fields is required. The role offers exposure to campaign strategy, analytics, and a fast-paced environment within the

Qualifications

• 3+ years combined experience in sales operations, digital marketing, digital agency, or digital analytics
• Advanced MS Excel and Access skills
• Working knowledge of Adobe SiteCatalyst (Omniture) and Salesforce.com
• Experience working with a Sales team (sales analytics)
• Advanced communication and writing skills
• Knowledge of AI tools, automation platforms, or AI-assisted marketing workflows is a plus

Responsibilities

• Create, execute, and optimize direct-to-physician marketing plans to ensure traffic goals are met for promotional online programs
• Review and approve all marketing materials, including copy and creative, in development
• Closely track performance of tactics and progress of programs daily and adjust tactics to meet objectives
• Analyze traffic of programs and provide strategic insights on campaign and creative performance
• Optimize list targeting and segmentation to improve response rates and yield
• Interface directly with Sales and internal teams on program performance and provide clear updates and recommendations
• Cross-functionally manage internal teams around tracking and reporting of marketing tactics and campaigns
• Leverage AI-driven tools and automation to support reporting and workflow efficiency
• Identify opportunities to incorporate AI and automation into marketing processes to improve scalability

Job description

Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

The Program Marketing Manager is an integral member of the Medscape Program Marketing team. This position will create and manage direct marketing plans to achieve contractual traffic goals for direct-to-HCP programs, such as funded microsites/destinations and other digital products.

The role encompasses the tracking, analysis, reporting, and optimization of complex marketing campaigns, with increasing opportunities to leverage AI-driven tools and automation to enhance performance and efficiency. For the successful candidate, this position offers great opportunity and exposure to marketing analytics, campaign strategy, and cross-functional collaboration while working in an exciting and highly motivated environment.

Role Responsibilities include, but are not limited to:

• Create, execute, and optimize direct-to-physician marketing plans to ensure traffic goals are met for promotional online programs
• Review and approve all marketing materials, including copy and creative, in development, ensuring best practices are followed
• Closely track performance of tactics and progress of programs on a daily basis, adjusting marketing tactics as necessary to meet client objectives and contracted deliverables
• Analyze traffic of all programs and provide strategic insights on campaign and creative performance
• Optimize list targeting and segmentation to improve response rates and overall yield
• Interface directly with Sales and internal teams on program performance, providing clear updates and recommendations
• Cross-functionally manage internal teams, including Business Intelligence, Project Management, and Production, around tracking and reporting of marketing tactics and overall campaign performance
• Leverage AI-driven tools and emerging technologies (e.g., AI agents, automation, or analytics platforms) to support reporting, and workflow efficiency
• Identify opportunities to incorporate AI and automation into marketing processes to improve scalability and performance

Qualifications:

• 3+ years combined experience in any of the following: sales operations, digital marketing, digital agency, or digital analytics
• Experience in digital marketing, including email, media, and contextual linking
• Bachelor's degree in Marketing, Communications, Business or a related field; or equivalent experience
• Advanced MS Excel and Access skills
• Working knowledge of Adobe SiteCatalyst (Omniture) and Salesforce.com
• Experience working directly with a Sales team (e.g., sales deployment, sales analytics)
• Advanced communication and writing skills
• Strong analytical and problem-solving skills
• Demonstrated ability to work in a fast-paced environment
• Responsible, accountable, and results-driven
• Experience or familiarity with AI tools, automation platforms, or AI-assisted marketing workflows is a plus
• Knowledge of databases/database marketing a plus
• Pharmaceutical or healthcare marketing experience a plus

Salary range: $68,000 - $75,000

Bonus Eligible: This position is also eligible for a discretionary company bonus, based upon business results.

Benefits: Employees in this position are eligible to participate in the company sponsored benefit programs, including the following within the first 12 months of employment:

• Health Insurance (medical, dental, and vision coverage)
• Paid Time Off (including vacation, sick leave, and flexible holiday days)
• 401(k) Retirement Plan with employer matching
• Life and Disability Insurance
• Employee Assistance Program (EAP)
• Commuter and/or Transit Benefits (if applicable)

Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment.