Program Marketing Manager

Formedics; Basking Ridge (NJ); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

NJ-based office access

401k program

Dental, vision, and medical benefits

Company-sponsored events

Employee recognition programs

Job summary

Formedics, a leading healthcare communications company, is seeking a results-driven Program Marketing Manager to lead organic and paid campaigns across its properties. The role focuses on reaching HCP audiences with data-driven strategies, ROI optimization, and cross-functional collaboration with Sales and product teams.

You will plan, execute, and optimize campaigns across email, paid media, and proprietary channels, forecast delivery, and present performance to internal partners.

Qualifications

• 3–7 years of marketing experience with a digital focus.
• Proven ROI-positive campaigns across digital and print channels.
• Experience marketing to healthcare professionals is strongly preferred.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across email, paid, and proprietary channels.
• Own campaign forecasting, pacing, and KPI attainment.
• Drive testing across creative and audience targeting to improve performance.
• Collaborate with internal teams to develop innovative marketing approaches.
• Track performance and report KPIs and ROI to stakeholders.

Skills

Healthcare marketing

Paid media campaigns

ROI optimization

Analytics mindset

Cross-functional collaboration

Tools

Google Analytics

Asana

Smartsheet

Salesforce

Monday.com

Job description

Are you looking for a marketing role where creativity meets innovation and real impact? At Formedics, we’re revolutionizing healthcare communication through cutting-edge technology and dynamic platforms. Our flagship properties include Physician’s Weekly, the largest point-of-care (POC) network, and Figure1, the leading app for healthcare professional (HCP) learning and collaboration. With our recent acquisitions of AMC Media Group and Mashup Media we now manage a diverse portfolio of 25 digital properties alongside 12 prominent medical society partnerships. Our AI/ML technology enables unrivaled targeting and impact for pharmaceutical and life science brands, shaping the future of healthcare engagement.

About the Role

We’re seeking a results-driven Program Marketing Manager to lead and execute organic and paid marketing campaigns that drive awareness, engagement, and retention of HCPs across Formedics' properties. This role is ideal for a data-driven, well-organized professional with a strong focus on HCP audiences. If you have a proven track record of driving growth and ROI, exceptional multitasking abilities, and a proactive, "can-do" attitude, we’d love to hear from you!

• Plan, execute and optimize digital marketing campaigns across email, paid and proprietary marketing channels.
• Execute on a marketing playbook that enhances brand awareness, audience engagement, and deep consumption for our clients' sponsorship deals.
• Own campaign forecasting, pacing, and delivery management to ensure KPI attainment.
• Drive testing strategies across creative, audience targeting, and channel mix to continuously improve performance.
• Develop strategic campaign recommendations based on audience insights, performance trends, and client objectives.
• Analyze HCP behaviors and trends to inform digital marketing strategies.
• Present delivery and performance for your book of business to internal stakeholders including your Sales partners.
• Collaborate with internal teams to develop innovative marketing approaches.
• Stay ahead of paid media and digital marketing trends, implementing them into campaigns.
• Utilize data analytics to track performance, optimize strategies, and report on KPIs and ROI.

Job Qualifications

• Experience: 3-7 years in marketing, with a focus on digital marketing strategies.

Skills You’ll Have

• Strongly Preferred: Experience marketing to healthcare professionals.
• Hands-on experience managing Paid Search (Google Ads, Bing Ads) and Paid Social (Meta, LinkedIn, etc.) campaigns with significant budgets.
• Proven track record of delivering ROI-positive campaigns across both digital and print media channels.
• In-depth knowledge of digital trends and marketing best practices.
• Experience with website analytics tools (e.g., Google Analytics).
• Data-driven mindset with a passion for performance measurement.
• Strong communication skills for collaboration with internal and external stakeholders.
• Proficiency in project management tools (e.g., Asana, Smartsheet, Salesforce, Monday).
• Prior experience in Publishing, Media, Healthcare, or pharmaceutical industries is a plus.

*The company reserves the right to add or change duties at any time.

• Access to NJ-based office (should you need it!)
• 401k program
• Dental, vision, and medical benefits
• Company-sponsored events
• Employee recognition programs

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.