Healthcare Programmatic Campaign Strategist

WebMD LLC; Newark (NJ); On-site; USD 85,000 - 95,000; Full time

Benefits offered by this job

Health Insurance

Paid Time Off

401(k) Retirement Plan

Life and Disability Insurance

Employee Assistance Program (EAP)

Commuter/Transit Benefits

Job summary

WebMD LLC seeks a Programmatic Campaign Manager to develop, execute, and optimize programmatic advertising campaigns for healthcare clients. You will drive multi-channel strategies across display, video, OTT, DOOH, and native formats, partnering with analytics, ad ops, and creative teams to deliver performance insights and ROI.

The role emphasizes collaboration, industry knowledge, and mentoring junior staff while staying ahead of programmatic trends and platform innovations.

Qualifications

• 3+ years of hands-on experience in programmatic media buying and planning across multiple channels.
• Strong grasp of digital media metrics, audience segmentation, and targeting.
• Proficient in DSPs (Yahoo DSP, The Trade Desk), DMPs, and ad tech tools such as Liveramp, ad verification, attribution, and tagging systems.
• Experienced in HIPAA-compliant healthcare marketing and collaboration across analytics, ad ops, and creative teams.

Responsibilities

• Develop and lead multi-channel programmatic strategies across display, video, OTT, DOOH, audio, and native to drive campaign performance.
• Execute, monitor, and optimize programmatic campaigns to meet client goals with brand safety and accurate attribution.
• Serve as a primary contact for clients and media partners, delivering performance insights and reports.
• Collaborate with analytics, ad ops, and creative teams for tagging, data insights, and optimization opportunities.
• Mentor junior team members and stay current on programmatic trends and innovations.

Skills

Campaign management

Cross-channel planning

Data analysis

Mentoring

Tools

Yahoo DSP

The Trade Desk

Liveramp

Google Analytics

Excel

Tableau

Dataroma

Tagging systems

Ad verification

Job description

WebMD LLC seeks a Programmatic Campaign Manager to develop, execute, and optimize programmatic advertising campaigns for healthcare clients. You will drive multi-channel strategies across display, video, OTT, DOOH, and native formats, partnering with analytics, ad ops, and creative teams to deliver performance insights and ROI.

The role emphasizes collaboration, industry knowledge, and mentoring junior staff while staying ahead of programmatic trends and platform innovations.