Healthcare E‑Commerce & Digital Growth Lead

Soni Resources Group; Florham Park (NJ); On-site; USD 125,000 - 150,000; Full time

Job summary

Soni Resources Group is seeking an E-Commerce & Digital Lead to join its U.S. team in Florham Park, NJ. This hands-on role spans e-commerce, CRM, digital advertising, social, websites, and analytics.

The ideal candidate is data-driven, commercially minded, organized, and comfortable in a regulated environment. Responsibilities include managing day-to-day e-commerce, executing CRM campaigns, supporting Salesforce Marketing Cloud, running paid campaigns, and tracking KPIs across channels.

Qualifications

• 3–6+ years across e‑commerce, CRM, digital marketing, or digital business.
• Experience with Salesforce Marketing Cloud or similar marketing automation platform preferred.
• Hands-on experience with Google Ads, Meta, CRM/email marketing, GA4, SEO, and digital analytics.
• Experience managing agencies and multiple cross-functional stakeholders.
• Background in pharmaceutical, healthcare, consumer health, medical device, or other regulated industry preferred.
• Bachelor’s degree in Marketing, Business, Communications, E‑Commerce or related field.

Responsibilities

• Manage and optimize day-to-day e-commerce activities, including product pages, content, merchandising, promotions, customer journeys, and marketplace presence.
• Execute CRM and email marketing campaigns, including automated journeys, segmentation, testing, and deployment.
• Support Salesforce Marketing Cloud activities and customer engagement initiatives.
• Execute and optimize paid campaigns across Google Ads, Meta, LinkedIn, and other digital channels.
• Track performance across traffic, conversion, CPA, ROAS, and other key KPIs.
• Manage digital content, social media, websites, and campaign landing pages.
• Coordinate digital projects across internal teams, agencies, technology partners, and creative resources.
• Ensure digital activities meet applicable legal, regulatory, and compliance requirements.

Skills

Salesforce Marketing Cloud

Google Ads

Meta

CRM/email marketing

GA4

SEO

Digital analytics

Managing agencies

Cross-functional stakeholders

Education

Bachelor's degree in Marketing, Business, Communications, E-Commerce, Digital Marketing, or related field

Job description

Soni Resources Group is seeking an E-Commerce & Digital Lead to join its U.S. team in Florham Park, NJ. This hands-on role spans e-commerce, CRM, digital advertising, social, websites, and analytics.

The ideal candidate is data-driven, commercially minded, organized, and comfortable in a regulated environment. Responsibilities include managing day-to-day e-commerce, executing CRM campaigns, supporting Salesforce Marketing Cloud, running paid campaigns, and tracking KPIs across channels.