Director of Ecommerce

American Van Equipment; Lakewood Township (NJ); On-site; USD 140,000 - 170,000; Full time

Job summary

American Van Equipment in New Jersey is seeking a senior e-commerce leader to own and execute the company's 3-year online sales plan, driving revenue growth and a revenue-side P&L. The Director will oversee the full web and mobile sales experience and partner across Sales, Marketing, Technology, Operations, and Customer Support.

You will lead end-to-end web performance, manage Magento-based online merchandising, optimize customer journeys, and translate data into growth.

Qualifications

• Senior e-commerce or digital leadership experience driving online revenue growth.
• Deep understanding of digital marketing channels including SEO, SEM, email marketing, and conversion rate optimization.
• Experience managing e-commerce platforms, technology vendors, and agency relationships.
• Strong analytical skills to translate data into actionable strategies.

Responsibilities

• Lead the company's digital commerce strategy, driving revenue expansion and ensuring full execution of the 3-Year sales plan.
• Oversee the end-to-end web and mobile sales experience, with a focus on aggressive revenue growth and an optimized online customer journey.
• Manage website performance including SEO, paid advertising, product catalog management, and online merchandising (Magento) — supported by an agency and a product manager.
• Drive customer acquisition and retention initiatives through data-informed strategies and targeted campaigns.
• Collaborate cross-functionally with Operations and Customer Support teams to ensure product availability, accurate shipping lead times, and excellent after-sales support.
• Analyze sales data, customer behavior, and market trends to identify opportunities and improve performance outcomes.
• Lead and manage the e-commerce team, external vendors, and technology partners to deliver against strategic objectives.

Skills

Senior e-commerce leadership

Digital marketing

Magento / e-commerce platforms

Data analytics

Cross-functional leadership

Education

Bachelor's degree in Business or IT

MBA or advanced degree preferred

Tools

Magento

SEO/SEM tools

Vendor management

Job description

This senior leadership role will own and execute the company's 3-Year e-commerce sales plan, with direct accountability for online sales, revenue growth, and the revenue-side P&L. The Director will oversee the full web and mobile sales experience while partnering across Sales, Marketing, Technology, Operations, and Customer Support to drive profitable growth.

Responsibilities

• Lead the company's digital commerce strategy, driving revenue expansion and ensuring full execution of the 3-Year sales plan.
• Oversee the end-to-end web and mobile sales experience, with a focus on aggressive revenue growth and an optimized online customer journey.
• Manage website performance including SEO, paid advertising, product catalog management, and online merchandising (website platform is Magento) — supported by an agency and a product manager.
• Drive customer acquisition and retention initiatives through data-informed strategies and targeted campaigns.
• Manage technical platform scaling and web operations to continuously improve the online customer experience.
• Collaborate cross-functionally with Operations and Customer Support teams to ensure product availability, accurate shipping lead times, and excellent after-sales support.
• Analyze sales data, customer behavior, and market trends to identify opportunities and improve performance outcomes.
• Lead and manage the e-commerce team, external vendors, and technology partners to deliver against strategic objectives.

Qualifications

• Proven experience in a senior e-commerce or digital leadership role, with a strong track record of driving online revenue growth.
• Deep understanding of digital marketing channels including SEO, SEM/paid advertising, email marketing, and conversion rate optimization.
• Experience managing e-commerce platforms, technology vendors, and agency relationships.
• Strong analytical skills with the ability to translate data into actionable strategies.
• Demonstrated ability to lead cross-functional teams across sales, technology, and marketing.
• Exceptional communication and stakeholder management skills.

Preferred

• Experience managing product online merchandising for a B2B or B2C product-based business.
• Familiarity with OMS integrations and platform scalability considerations.
• Background in e-commerce within distribution, fleet, industrial, or commercial products sectors.

Education

• Bachelor's degree in Business, Marketing, Information Technology, or a related field; MBA or equivalent advanced degree preferred.

We offer a competitive salary, benefits and 401(k) match.

New Jersey Base Salary Range: $140,000 - $170,000 USD

We're a background check and pre-hire drug screen company where allowed by law.

*We do not discriminate in hiring or employment on the basis of race, color, religion, gender, marital status, national origin, sexual orientation, age, disability, ancestry veteran status or any other status protected by law.