Healthcare Digital Marketing & Communications Lead

NJ PEDIATRIC NEUROSCIENCE INSTITUTE; Morristown (NJ); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

401(k)

401(k) matching

Dental insurance

Health insurance

Paid time off

Vision insurance

Job summary

NJ Pediatric Neuroscience Institute is seeking a Digital Marketing and Communications Specialist to lead the organization’s digital strategy, content creation, and online presence across platforms. You will work with physicians, leadership, IT, and external partners to drive growth and patient engagement.

The role requires creativity, initiative, strong communication, and the ability to manage multiple projects while maintaining consistent branding across all digital platforms.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications or related field required.
• Master's degree or professional marketing certifications (Google Analytics, Google Ads, HubSpot, Meta Blueprint, etc.) preferred.
• Minimum of 3 years of digital marketing, social media management, brand development, or communications experience.
• Experience creating digital marketing campaigns across multiple platforms.
• Healthcare or medical practice marketing experience preferred.

Responsibilities

• Develop and execute comprehensive digital marketing campaigns that increase patient referrals and promote services.
• Manage NJPNI's online reputation by monitoring and responding to reviews.
• Develop and maintain an annual digital marketing calendar aligned with initiatives and outreach.
• Coordinate promotion of new providers, programs, and events across digital platforms.
• Monitor website traffic, rankings, conversions, and engagement; prepare monthly analytics reports.
• Ensure content is HIPAA-compliant and consistent with NJPNI branding.
• Create high-quality photo/video content highlighting providers and events.
• Identify trends to improve engagement and brand visibility.
• Maintain a consistent social media presence and posting schedule.
• Collaborate with IT and physicians to update Google Business profiles and reports.
• Provide regular social media performance reports and optimization recommendations.
• Stay updated with social media trends and tools.

Skills

Digital marketing

Social media management

Content creation

SEO

Analytics

Brand development

Healthcare marketing

Education

Bachelor's degree in Marketing or related field

Master's degree or professional marketing certifications

Tools

Google Analytics

Google Ads

HubSpot

Meta Blueprint

Job description

NJ Pediatric Neuroscience Institute is seeking a Digital Marketing and Communications Specialist to lead the organization’s digital strategy, content creation, and online presence across platforms. You will work with physicians, leadership, IT, and external partners to drive growth and patient engagement.

The role requires creativity, initiative, strong communication, and the ability to manage multiple projects while maintaining consistent branding across all digital platforms.