Manager, Digital Marketing Analytics

Wpp Group; Parsippany-Troy Hills (NJ); On-site; USD 70,000 - 140,000; Full time

Benefits offered by this job

Competitive benefits package via WPP

Growth opportunities

Collaborative environment

Job summary

CMI Media Group, a leading healthcare marketing agency, seeks a strategic Manager, Digital Marketing Analytics to lead the analytics team and drive data-driven solutions that optimize campaign performance and client success. The role emphasizes developing measurement plans, delivering actionable insights, and guiding a team of analysts.

The position requires 3–5 years in online marketing or web analytics, strong communication skills, and experience mentoring teams.

Qualifications

• 3–5 years of online marketing or web analytics experience.
• Ability to translate complex data into clear insights.
• 1–5 years of experience leading or mentoring teams.
• Strong communication and interpersonal skills with clients.
• Experience in healthcare or pharmaceutical industries is a plus.

Responsibilities

• Lead measurement strategy: oversee development and execution of measurement plans for campaigns.
• Deliver actionable insights through accurate tracking, reporting, and optimization recommendations.
• Lead and mentor analysts, fostering analytical excellence and collaboration.
• Partner with clients and planning teams to provide data-driven recommendations to improve campaign performance.
• Drive operational excellence by standardizing processes and promoting data integrity and reporting efficiency.
• Resolve data discrepancies and troubleshoot reporting challenges with internal and external partners.

Skills

Data analysis

Team leadership

Client communication

Project management

Healthcare marketing

Job description

Description

Position at CMI Media Group

Unlock the Power of Data and Drive Healthcare Marketing Success

Do you have a passion for turning data into actionable insights that deliver real-world results? CMI Media Group, a leading healthcare marketing agency, is looking for a strategic, results-oriented Manager, Digital Marketing Analytics to lead our analytics team and deliver data-driven solutions that optimize campaign performance and elevate client success.

What You'll Do

• Lead Measurement Strategy: Oversee the development and execution of measurement and analysis plans for online and offline marketing campaigns.
• Deliver Actionable Insights: Ensure accurate tracking, insightful reporting, and impactful optimization recommendations.
• Lead and Mentor Analysts: Guide a talented team while fostering analytical excellence, collaboration, and continuous learning.
• Partner with Clients: Work closely with clients and planning teams to provide clear, strategic, data-driven recommendations that improve campaign performance.
• Drive Operational Excellence: Streamline processes, establish best practices, and promote data integrity, consistency, and reporting efficiency.
• Solve Complex Problems: Identify and resolve data discrepancies, troubleshoot reporting challenges, and collaborate with internal and external partners to ensure seamless campaign measurement.

What You'll Bring

• 3-5 years of experience in online marketing, web analytics, research, or a related field.
• A proven ability to translate complex data into clear, actionable insights.
• 1-5 years of experience leading, managing, or mentoring teams.
• Exceptional communication and interpersonal skills, with the ability to build strong client relationships.
• Strong organizational and project management skills, including the ability to manage multiple priorities and meet tight deadlines.
• Experience in the pharmaceutical or healthcare industry is a plus, but not required.

Why CMI Media Group?

At CMI Media Group, we don't just analyze data-we use it to help improve healthcare outcomes for patients around the world.

• Purpose-Driven Work: Make a meaningful impact through effective healthcare marketing campaigns.
• Collaborative Environment: Work alongside passionate, talented experts who are leaders in their fields.
• Growth Opportunities: Access professional development and continuous learning opportunities.
• Supportive Culture: Enjoy a culture that values work-life balance and employee well-being.
• Comprehensive Benefits: Receive a competitive benefits package through WPP.

All for Good

CMI Media Group was built on inclusion and diversity. Challenging the norm is part of who we are and what drives us as a health leader, indispensable partner, and home for our employees. We are a community of hearts and minds committed to making a difference, celebrating what makes us unique, and giving voice to our people and partners. We believe in more than "all." We believe in"all for good."

Base salary: $70,000-$140,000 at the time of posting. Individual compensation may vary based on job-related factors, including business needs, experience, level of responsibility, and qualifications.