Director of Marketing

Lakewood; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Lakewood is seeking a Director of Marketing to craft and execute comprehensive marketing strategies that elevate visibility, drive patient acquisition, and promote health and wellness initiatives within the healthcare sector. This role reports to the CEO and requires balancing creativity with data-driven decision making to deliver compliant, patient-centered communications.

The director will lead brand messaging, campaigns, and digital programs, translating insights into measurable outcomes

Job description

The client is seeking a Director of Marketing to craft and execute marketing strategies that enhance organizational visibility and improve patient engagement in the healthcare sector. This role will support patient acquisition, build trust in the brand, and promote health and wellness initiatives through patient-centered, compliant communication.

Reporting to the CEO, the Director of Marketing will integrate strategic vision with data-driven decision-making to ensure marketing efforts are impactful and aligned with healthcare marketing standards. The position is expected to balance creativity and analytical thinking to address the unique challenges of healthcare marketing.

The ideal candidate will demonstrate the ability to develop innovative campaigns and guide execution across patient-facing messaging, while leveraging data insights to inform decisions and optimize outcomes. The Director will also be responsible for ensuring brand communications remain compliant and effectively foster engagement with patients and the community.