Healthcare Digital Marketing Lead

Alter Management; Dana Point (CA); On-site; USD 80,000 - 90,000; Full time

Benefits offered by this job

Medical, Dental, & Vision Insurance

401(k) 6% Match (after 90 days)

Life Insurance

Paid Time Off

Job summary

Alter Behavioral Health is seeking a Digital Marketing Manager to elevate our online presence, oversee performance marketing channels, and drive qualified inquiries for admissions. You will manage external agencies, offshore contributors, and AI tools to shape SEO, paid media, web content, and analytics across our digital ecosystem.

The role focuses on cost per admission and strategic growth, requiring collaboration with the Director of Business Development and cross-functional teams to align

Qualifications

• 3–5 years of hands-on digital marketing experience, preferably in healthcare.
• Experience managing marketing agencies, contractors, or offshore partners with measurable outcomes.
• Hands-on with Meta Ads Manager and Google Ads, LinkedIn Campaign Manager, GA4, GSC, WordPress.
• Strong SEO fundamentals and knowledge of GEO and AI-driven search.
• Experience using AI tools for marketing production, reporting, or analysis.

Responsibilities

• Direct third-party marketing firms, offshore teams, and vendors across organic search, SEO, paid channels, and technical initiatives.
• Set statements of work, KPIs, budgets, and review schedules with progress checks.
• Map verified inquiries and admissions to optimize acquisition costs and vendor contracts.
• Oversee SEO/GEO across digital properties and landing pages.
• Audit campaigns, optimize architecture, and drive LinkedIn networking for partnerships.

Skills

Digital marketing

Agency management

Meta Ads Manager

Google Ads

LinkedIn Ads

GA4

SEO fundamentals

AI marketing tools

Data analytics

Strategic thinking

Tools

WordPress

Google Analytics 4

Semrush

Call tracking platforms

CRM systems

Job description

Alter Behavioral Health is seeking a Digital Marketing Manager to elevate our online presence, oversee performance marketing channels, and drive qualified inquiries for admissions. You will manage external agencies, offshore contributors, and AI tools to shape SEO, paid media, web content, and analytics across our digital ecosystem.

The role focuses on cost per admission and strategic growth, requiring collaboration with the Director of Business Development and cross-functional teams to align