Head of User Acquisition, Short Drama

NewsBreak; Mountain View (CA); Hybrid; USD 150,000 - 230,000; Full time

Job summary

NewsBreak is seeking a Head of User Acquisition to own paid user acquisition for ReelBee across Meta, TikTok, and Google. You will drive new-user volume, CPI and D7 ROAS, coordinating with editors, content operations and data teams to optimize spend and performance.

You will craft a robust testing plan, define creative hooks, and manage AppsFlyer/Adjust SKAN postbacks while maintaining privacy compliance. This role demands senior expertise in mobile marketing and Mandarin-English fluency.

Qualifications

• 4+ years in mobile performance marketing with growth-focused results.
• Experience managing US-based campaigns at high monthly spend.
• Proven track record in CPI/ROAS optimization and scale strategies.
• Strong knowledge of Meta, TikTok and Google ad ecosystems.

Responsibilities

• Own paid user acquisition for ReelBee across Meta, TikTok and Google with ROAS targets.
• Set budgets, test titles/creatives, and apply 72-hour scorecard reviews.
• Collaborate with editors, content ops and data for optimization.
• Maintain MMP configs, event postbacks, and privacy compliance.
• Evaluate new channels and manage agency partners when used.
• Report spend, ROAS, and weekly plans at stand-ups.

Skills

Paid user acquisition

Meta Ads

TikTok Ads

Google App Campaigns

AppsFlyer

Adjust

SKAN

CPI optimization

English fluency

Mandarin fluency

Tools

AppsFlyer

Adjust

SKAN

Job description

Mountain View, California, United States

About NewsBreak

Founded in 2015, NewsBreak is the Content Intelligence platform shaping the future content economy. With over 40 million monthly active users, our flagship platform delivers highly personalized local news and information powered by advanced AI, recommendation systems, and adtech.

Recognized by Fast Company as #32 on the Top Workplaces for Innovators, we're proud to be Great Place to Work® certified and home to a dynamic team of technologists, product innovators, and business leaders who are passionate about solving meaningful challenges at scale.

Together, we reached unicorn status in 2021, and we remain committed to continuing this high-growth trajectory with the right team to fulfill our mission: building the infrastructure layer for content intelligence.

If you’re inspired to dream big, innovate fast, and make a difference, we’d love to hear from you! For more information, visit www.newsbreak.com/about

About the role

NewsBreak is building ReelBee, an open short-drama distribution platform where any qualified creator or studio can self-publish, earn a transparent revenue share, and get real US audience insights. This is a CEO-sponsored, company-level initiative. As Head of User Acquisition you will own paid user acquisition for ReelBee across Meta, TikTok and Google, and be accountable for how efficiently we turn spend into paying users. You will work closely with creative editors, content operations and data. We are hiring in parallel in the SF Bay Area (Mountain View) and Beijing.

What you'll do

• Own paid user acquisition for ReelBee on Meta, TikTok and Google; accountable for new-user volume, CPI and D7 ROAS; scale, hold or cut budget based on clear ROAS rules
• Run title-level campaigns: turn each test title into a 72-hour scorecard (CTR, CPI, first-3-episode completion, first-purchase rate) with content operations and recommend which titles move to scale
• Define the creative testing plan (hooks, end CTAs, subtitle styles), direct the creative editors on variants, and give content partners requirements and feedback on submitted creatives
• Build cohort ROAS and LTV/CAC dashboards with the data analyst; maintain AppsFlyer/MMP configuration, event postbacks, SKAN and privacy compliance
• Evaluate new channels (YouTube, Reddit, programmatic) and manage agency partners where used
• Report spend and ROAS at the daily stand-up; deliver a weekly review and next-week plan

What we're looking for

• 4+ years in mobile performance marketing, including 2+ years running accounts at $500K+/month; experience acquiring users for short-drama, web-fiction, gaming or subscription apps preferred
• A verifiable track record: account scale, CPI, ROAS and how you scaled, with the data to show it
• Expert in Meta and TikTok Ads (account structure, bidding, audiences, creative testing); familiar with Google App Campaigns
• Fluent with MMPs (AppsFlyer/Adjust), SKAN, event postbacks and attribution; makes decisions from cohort data
• Creative sense: knows which hooks work in short-drama acquisition and can brief editors clearly
• Professional fluency in English and Mandarin

Nice to have

• UA experience at a short-drama app (ReelShort, DramaBox, ShortMax) or a web-fiction app
• Title-level or content-level scaling decisions
• Managed an agency or a small UA team

The US base salary range for this full-time position is listed below. Pay may vary based on a number of factors including job-related skills, level, experience, geographic location and relevant education or training. At NewsBreak, we design our overall rewards package to attract top talents. Depending on the position, the role may also be eligible for discretionary bonus and options. Your recruiter can share more details during the hiring process.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in NewsBreak’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

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An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.