Head of U.S. Global Business Unit – Programmatic Ads

Baidu USA; Mountain View (CA); On-site; USD 150,000 - 278,000; Full time

Job summary

Baidu USA seeks a strategic Head of Global Business Unit to lead the U.S. programmatic advertising sales and operations. This executive role focuses on revenue growth, client acquisition, partnerships, and strategic account expansion across the U.S. market.

You will guide the sales team, conduct market analysis, and present data-driven insights to senior leadership, while driving cross-functional collaboration and ensuring smooth daily operations. Travel as required.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s preferred.
• 10+ years of experience in business development, sales, or marketing in programmatic advertising.
• At least 5 years of proven sales team management; track record of revenue targets.
• Experience with ad tech vendors, platforms, DSPs, SSPs, and direct advertisers.

Responsibilities

• Lead sales operations in the U.S. market and drive new business opportunities.
• Develop and execute sales strategies to meet revenue targets and grow market share.
• Conduct market research on U.S. market trends and competitive landscape; provide data-driven insights.
• Deliver compelling presentations to clients and partners to communicate value.
• Provide regular updates to senior management on performance and revenue targets.
• Directly manage the U.S. team (Sales, Operations, Marketing, and support) to ensure targets and efficient operations.

Skills

Team leadership

Sales strategy

Market research

Data analysis

Client relationship management

Presentations

Communication

Travel readiness

Mandarin (nice to have)

Education

Bachelor’s degree

Master’s degree preferred

Tools

DSP platforms

Job description

Baidu USA seeks a strategic Head of Global Business Unit to lead the U.S. programmatic advertising sales and operations. This executive role focuses on revenue growth, client acquisition, partnerships, and strategic account expansion across the U.S. market.

You will guide the sales team, conduct market analysis, and present data-driven insights to senior leadership, while driving cross-functional collaboration and ensuring smooth daily operations. Travel as required.