Head of Global Business Unit, Baidu USA

Baidu USA; Mountain View (CA); On-site; USD 150,000 - 278,000; Full time

Job summary

Baidu USA seeks a strategic Head of Global Business Unit to lead the U.S. programmatic advertising sales and operations. This executive role focuses on revenue growth, client acquisition, partnerships, and strategic account expansion across the U.S. market.

You will guide the sales team, conduct market analysis, and present data-driven insights to senior leadership, while driving cross-functional collaboration and ensuring smooth daily operations. Travel as required.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s preferred.
• 10+ years of experience in business development, sales, or marketing in programmatic advertising.
• At least 5 years of proven sales team management; track record of revenue targets.
• Experience with ad tech vendors, platforms, DSPs, SSPs, and direct advertisers.

Responsibilities

• Lead sales operations in the U.S. market and drive new business opportunities.
• Develop and execute sales strategies to meet revenue targets and grow market share.
• Conduct market research on U.S. market trends and competitive landscape; provide data-driven insights.
• Deliver compelling presentations to clients and partners to communicate value.
• Provide regular updates to senior management on performance and revenue targets.
• Directly manage the U.S. team (Sales, Operations, Marketing, and support) to ensure targets and efficient operations.

Skills

Team leadership

Sales strategy

Market research

Data analysis

Client relationship management

Presentations

Communication

Travel readiness

Mandarin (nice to have)

Education

Bachelor’s degree

Master’s degree preferred

Tools

DSP platforms

Job description

Job Title: Head of Global Business Unit, Baidu USA

Job Location: Mountain View, CA

Job Type: Full-Time, Onsite, Monday – Friday

About MediaGo

MediaGo DSP is transforming advertising with a next-generation, AI-driven programmatic platform. Backed by 22 years of digital advertising expertise, our high-performance infrastructure and speed-to-market advantage make us one of the fastest-growing DSPs in the industry.

About the Role

MediaGo is seeking a Team Lead to drive revenue growth in the U.S. programmatic advertising market. You will lead sales operations, identify new business opportunities, develop and execute growth strategies, manage a high-performing team, and provide data-driven insights to support business development and strategic decision-making. This role is ideal for a results-driven, hands-on leader who can combine market insight with effective execution to strengthen MediaGo’s presence in the U.S. market.

Job Responsibilities

• Lead sales operations in the U.S. market, identifying and pursuing new business opportunities in the programmatic advertising industry, including new client acquisition, partnership development, and strategic account growth.
• Develop and execute sales strategies, guiding the sales team to achieve revenue targets and expand market share.
• Conduct market research and analyze U.S. market trends, the competitive landscape, and emerging business models to provide data-driven support for business development strategies and decision-making.
• Deliver compelling presentations to clients and partners, clearly communicating the value of the company’s services and solutions.
• Provide regular updates to senior management on business performance, team progress, and achievement of revenue targets.
• Responsible for the revenue growth of the US market; directly manage the US team, including Sales, Operations, Marketing, and support functions, by setting goals, monitoring performance, achieving revenue targets, and ensuring smooth, efficient, and effective day-to-day office operations.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s preferred.
• 10+ years of experience in business development, sales, or marketing, preferably in the programmatic advertising industry.
• At least 5 years of proven experience in sales team management, self-driven and with a strong track record of achieving revenue targets and building robust relationships with clients and partners.
• Experience working with ad tech vendors and platforms, direct advertisers, agency trading desks, SSPs, and DSPs.
• Excellent communication and interpersonal skills, with the ability to build trust and negotiate effectively.
• Strong analytical and problem-solving abilities, capable of leveraging data to drive business decisions.
• Willingness to travel as required by business needs.
• Proficiency in Mandarin is a plus.

Estimated Base Salary Range: 150k-278k USD