Global Subscriptions Growth Strategy Lead

Thomson Reuters Corp.; New York (NY); Hybrid; USD 115,000 - 214,000; Full time

Benefits offered by this job

Hybrid Work Model

Flex My Way benefits

Career Development

Job summary

Thomson Reuters Corp. in New York is seeking a Senior Manager, Subscription Strategy to lead global subscriber growth across web and app platforms.

You will own testing strategy, paywalls, and registration optimization, partnering with Product, Analytics, Newsletters, and Editorial to hit subscription targets. This role focuses on turning performance data into actionable roadmaps and driving growth for a premium news business.

Qualifications

• 5+ years of experience developing and implementing subscription growth strategies for a premium news media organization.
• Deep understanding of acquisition funnels, paywall and registration strategies, user behavior, and subscription models, with experience driving engagement and growth across paywalled content.
• Experience partnering with editorial, product, and marketing teams to grow digital subscriptions.
• Ability to use data to inform decisions, including analyzing customer journeys, applying attribution models, and optimizing acquisition funnels.
• Strong project management skills, with the ability to build data-driven strategy roadmaps with a detailed approach.

Responsibilities

• Lead a global, full-funnel strategy that drives engagement, subscriber acquisition, and retention.
• Own the web and app testing roadmap for registration walls, paywalls, and product journeys, partnering with Product and Engineering to continuously improve conversion and engagement.
• Build install-to-paid acquisition strategies across mobile web and apps, and test campaign structures, audience segments, and ad creatives to improve efficiency across all acquisition channels.
• Define audience cohorts from performance data to guide marketing and product decisions, and work with Product, Engineering, and Design to optimize landing pages, funnels, and onsite experiences.
• Ensure the subscription value proposition is clearly defined across all consumer touchpoints.
• Partner with Analytics on retention and churn analyses, identifying drivers of cancellation and opportunities to grow subscriber lifetime value.
• Translate campaign, subscription, and testing performance into actionable insights, roadmaps, and recommendations, while overseeing marketing processes, timelines, and creative development.

Skills

subscription growth

acquisition funnels

paywall strategies

data-informed decisions

project management

Job description

Thomson Reuters Corp. in New York is seeking a Senior Manager, Subscription Strategy to lead global subscriber growth across web and app platforms.

You will own testing strategy, paywalls, and registration optimization, partnering with Product, Analytics, Newsletters, and Editorial to hit subscription targets. This role focuses on turning performance data into actionable roadmaps and driving growth for a premium news business.