Global Subscriptions Growth Leader

Thomson Reuters; New York (NY); Hybrid; USD 115,000 - 214,000; Full time

Benefits offered by this job

Hybrid Work Model

Flexible vacation

Mental Health Days

Tuition Reimbursement

Employee Stock Purchase Plan

Job summary

Thomson Reuters is seeking a Senior Manager, Subscription Strategy to lead global subscriber growth across web and app. You will own testing strategy for paywalls and registration optimization, partnering with Product, Analytics, and Editorial to meet subscription goals.

You will translate performance data into actionable roadmaps, driving engagement and retention while ensuring a strong, clearly defined value proposition across consumer touchpoints.

Qualifications

• 5+ years of experience developing and implementing subscription growth strategies for a premium news media organization.
• Deep understanding of acquisition funnels, paywall and registration strategies, user behavior, and subscription models.
• Experience partnering with editorial, product, and marketing teams to grow digital subscriptions.
• Ability to use data to inform decisions, including analyzing customer journeys and optimizing acquisition funnels.
• Strong project management skills with data-driven strategy roadmaps.

Responsibilities

• Lead a global, full-funnel strategy that drives engagement, subscriber acquisition, and retention.
• Own the web and app testing roadmap for registration walls, paywalls, and product journeys to improve conversion.
• Build install-to-paid acquisition strategies across mobile web and apps and test structures to improve efficiency.
• Define audience cohorts from performance data to guide marketing and product decisions and optimize landing pages and funnels.
• Ensure the subscription value proposition is clearly defined across all consumer touchpoints.
• Partner with Analytics on retention and churn analyses to identify drivers of cancellation and opportunities to grow LTV.
• Translate campaign, subscription, and testing performance into actionable insights and roadmaps.

Skills

Subscription growth

Acquisition funnels

Paywall strategies

Data-driven decisions

Cross-functional collaboration

Project management

Job description

Thomson Reuters is seeking a Senior Manager, Subscription Strategy to lead global subscriber growth across web and app. You will own testing strategy for paywalls and registration optimization, partnering with Product, Analytics, and Editorial to meet subscription goals.

You will translate performance data into actionable roadmaps, driving engagement and retention while ensuring a strong, clearly defined value proposition across consumer touchpoints.