Head of Social Media & Creator Strategy

American Dream; East Rutherford (NJ); Sur place; USD 180 000 - 240 000; Plein temps

Résumé du poste

American Dream is seeking a Director of Social Media to lead our organic social, influencer, and content ecosystem. You will build a best-in-class capability driving brand relevance, earned attention, and measurable business outcomes including foot traffic and revenue.

You will manage a multidisciplinary team across social management, influencer partnerships, and content creation, partnering with Paid Media, CRM, Digital, PR, and Events Marketing to act as a full-funnel growth engine.

Qualifications

• 10+ years in social media, content, influencer, or digital marketing with leadership at scale.
• Proven track record building high-performing social and creator teams.
• Deep expertise in organic social, creator ecosystems, and influencer marketing.
• Strong understanding of how social integrates with paid media, CRM, PR, and digital marketing.
• Experience tying social and influencer efforts to measurable business outcomes.
• Exceptional storytelling instincts combined with a data-driven mindset.
• Comfortable operating in fast-paced, highly visible, experiential environments.
• Excellent stakeholder management and executive communication skills.

Responsabilités

• Define and own American Dream’s organic social and influencer strategy across platforms (Instagram, TikTok, YouTube, X, Reddit, Linkedin, emerging platforms).
• Establish and execute a clear point of view on how social drives brand equity, earned media, cultural relevance, and performance outcomes.
• Build a scalable creator and influencer ecosystem that supports always-on content, tentpole moments, and commercial priorities.
• Set the roadmap for evolving American Dream’s social capabilities, including creator-led storytelling, UGC systems, and emerging platform formats.
• Lead, mentor, and develop a high-performing team of social media managers, influencers/creator managers, and content creators.
• Define operating models, workflows, and standards for content planning, production, publishing, and community management.
• Build internal creator capability and establish clear roles across in-house, freelance, and partner resources.

Connaissances

Social media leadership

Content strategy

Influencer marketing

Cross-functional collaboration

Analytics & data-driven

Storytelling instincts

Executive communication

Stakeholder management

Fast-paced environments

Experiential marketing

Description du poste

American Dream is seeking a Director of Social Media to lead our organic social, influencer, and content ecosystem. You will build a best-in-class capability driving brand relevance, earned attention, and measurable business outcomes including foot traffic and revenue.

You will manage a multidisciplinary team across social management, influencer partnerships, and content creation, partnering with Paid Media, CRM, Digital, PR, and Events Marketing to act as a full-funnel growth engine.