Head of Organic Social & Creator Strategy

Gupta Media; Boston (MA); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Health insurance

Dental

Vision

Pet insurance

Flexible spending accounts

401(k) with Safe Harbor

Paid time off

Paid family leave

Wellness stipends

Career development opportunities

Job summary

Gupta Media seeks an Account Director, Organic Media, to lead our organic social and influencer marketing offerings. You will shape always-on content, creator partnerships, and community engagement strategies that build loyalty and relevance beyond paid amplification.

You will guide strategic organic roadmaps for global clients, drive creator-led initiatives, and collaborate with paid media teams to amplify successful programs.

Qualifications

• Bachelor’s degree or higher in a related field.
• 8+ years agency or brand-side experience in organic social and influencer marketing.
• Proven ability to manage complex clients at the intersection of organic social and creator economy.
• Deep expertise across Meta, TikTok, X, LinkedIn, YouTube, and related ecosystems.
• Strong portfolio of campaigns showing storytelling driving awareness, engagement, and business results.
• Experience leading a team and building workflows within a department.
• Excellent communication skills; data informs creative/strategy decisions.

Responsibilities

• Serve as strategic lead for high-priority global clients, shaping long-term organic/creator-led roadmaps.
• Own the vision for clients' digital footprint and growth of organic programs.
• Identify growth opportunities and scope organic/creator-led work for new/existing clients.

Skills

8+ years experience

Agency/brand-side experience

Organic social marketing

Influencer marketing

Team leadership

Strong storytelling

Data-informed decisions

Excellent communication

Ability to meet tight deadlines

Education

Bachelor’s degree or higher (Marketing/Advertising/Business/Communications)

Job description

Gupta Media seeks an Account Director, Organic Media, to lead our organic social and influencer marketing offerings. You will shape always-on content, creator partnerships, and community engagement strategies that build loyalty and relevance beyond paid amplification.

You will guide strategic organic roadmaps for global clients, drive creator-led initiatives, and collaborate with paid media teams to amplify successful programs.