Architect of Social Media & Influencer Growth

Mia Aesthetics; Atlanta (GA); Hybrid; USD 180,000 - 260,000; Full time

Job summary

Mia Aesthetics in Atlanta, GA seeks a strategic, creative Director of Social Media & Influencer Marketing to own organic social and creator partnerships across national and local levels. You will set vision, standards, and governance for a differentiated brand voice that drives engagement and measurable business impact.

The role leads a multi-location social team, builds scalable content, and translates performance data into action plans that grow followers, inquiries, consultations, and

Qualifications

• 7+ years of experience in social media, influencer marketing, digital content, or brand marketing.
• Proven experience developing and executing social strategies for consumer-facing brands.
• Strong knowledge of influencer marketing, creator partnerships, and performance measurement.

Responsibilities

• Own Mia’s organic social strategy across Instagram, TikTok, Facebook, YouTube, and emerging platforms.
• Develop distinct strategies for national, location, and surgeon accounts.
• Establish content pillars, creative concepts, recurring series, and platform-specific strategies.
• Lead and develop Mia’s social media and influencer marketing organization.
• Establish clear roles, workflows, accountability, and performance expectations.
• Manage social leaders and ensure location-based teams are effectively supported.
• Track influencer performance, including engagement, leads, consultations, deposits, procedures, and ROI.
• Establish KPIs and dashboards to measure account, content, employee, location, surgeon, and campaign performance.
• Translate social performance into clear recommendations and action plans.
• Partner with CRM, paid media, sales, and analytics teams to improve attribution from social engagement to patient acquisition.
• Identify high-performing organic content that can be scaled through paid media and other marketing channels.
• Partner with content production teams to establish creative priorities, briefs, and deliverables.
• Ensure shoots generate high-quality, reusable assets across social, paid media, email, SMS, and patient education.

Skills

Social media strategy

Influencer marketing

Digital content

Brand marketing

Tools

Sprout Social

SocialPilot

Hootsuite

Job description

Mia Aesthetics in Atlanta, GA seeks a strategic, creative Director of Social Media & Influencer Marketing to own organic social and creator partnerships across national and local levels. You will set vision, standards, and governance for a differentiated brand voice that drives engagement and measurable business impact.

The role leads a multi-location social team, builds scalable content, and translates performance data into action plans that grow followers, inquiries, consultations, and