Head of Social: Lead Bold, Data-Driven Growth

Mel Robbins Media Group; Boston (MA); Ibrido; USD 130.000 - 210.000; Tempo pieno

Vantaggi offerti da questo lavoro

401(k) Available

Health, dental, and vision insurance

Hybrid culture

Descrizione del lavoro

Mel Robbins Media Group in Boston is seeking a Head of Social to lead the next evolution of how Mel Robbins shows up across social media. You will unify big creative thinking with platform expertise and strong operational leadership to build a distinctive, evolving social presence.

You’ll lead the teams responsible for social content and operations, collaborating with the Community team to connect strategy with audience conversations and insights.

Competenze

• 8+ years of experience in social media, digital content, or audience development, including leadership.
• Proven experience developing social strategy for a major creator, personality, media company, publisher, or consumer brand.
• Deep understanding of major social platforms, algorithms, audience behavior, and emerging trends.
• Demonstrated success growing and engaging large audiences through creative and platform strategy.
• Strong analytical and data-informed approach.
• Experience building social workflows, systems, and high-performing teams.
• Strong communicator who thrives in a fast-moving, founder-led environment.
• Solutions-driven, collaborative, curious, and able to move quickly without ego.

Mansioni

• Define and lead the social strategy across Instagram, TikTok, YouTube, Facebook, LinkedIn and other emerging platforms.
• Guide social creators in turning podcast episodes, brand initiatives, and cultural moments into compelling social content.
• Identify emerging trends, formats, and audience behaviors that create opportunities for growth and experimentation.
• Oversee the planning, creation, packaging, approval, and publishing of social content across platforms.
• Build clear workflows, ownership, and operating rhythms across the social organization.
• Partner with Production and Content to plan social assets earlier in the creative and production process.
• Use analytics to inform content strategy, creative decisions, platform priorities, and experimentation.
• Share audience insights and performance trends with leadership and cross-functional teams.
• Continuously test and optimize formats, packaging, cadence, and distribution strategies.
• Establish clear roles, expectations, and accountability across the social team.
• Partner with Community, Content, Production, Marketing, and Brand Partnerships to integrate social strategy across the organization.
• Work with the Community team to ensure audience feedback and insights help inform social strategy and content decisions.
• Build a culture that balances creativity, experimentation, collaboration, and strong execution.

Conoscenze

Social strategy

Team leadership

Platform knowledge

Audience growth

Analytics

Workflow design

Communication

Collaboration

Descrizione del lavoro

Mel Robbins Media Group in Boston is seeking a Head of Social to lead the next evolution of how Mel Robbins shows up across social media. You will unify big creative thinking with platform expertise and strong operational leadership to build a distinctive, evolving social presence.

You’ll lead the teams responsible for social content and operations, collaborating with the Community team to connect strategy with audience conversations and insights.