Manager, Audience Engagement

143 Studios, LLC; Boston (MA); Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Generous time off

401(k) plan

Health, dental, vision insurance

Collaborative culture

Growth-oriented environment

Exciting team activities

Job summary

A leading media production company is seeking a Manager, Audience Engagement to oversee engagement strategies across major platforms like Instagram, TikTok, and YouTube. This role involves leading a team, making real-time decisions, and managing community interactions while contributing to a dynamic team culture. The ideal candidate will have significant experience in community management, a deep understanding of social dynamics, and the ability to craft engaging content that resonates with millions. Competitive salary from $110,000 to $130,000 annually.

Qualifications

• 4-6+ years in social media or community management roles.
• Experience with accounts having over 1 million followers.
• High discretion and maturity required.

Responsibilities

• Lead engagement on Mel's biggest social media channels.
• Manage a team of Engagement Specialists.
• Build dashboards to track audience behavior and insights.

Skills

Social media expertise

Community management

Fast writing skills

Operational thinking

Cultural awareness

Emotionally resilient

Tools

Sprinklr

Job description

Manager, Audience Engagement

143 Studios is the award‑winning media production company behind The Mel Robbins Podcast, one of the top ranking podcasts in the world. We’re also the same team behind The Let Them Theory, a cultural phenomenon with over 5 million copies sold in 5 months, and six #1 Audible Originals. Every day our work inspires more than 30 million online followers around the world and reaches hundreds of millions of people monthly.

About the Role

We are hiring a Manager, Audience Engagement to lead day‑to‑day execution of engagement across Mel Robbins’ highest‑volume platforms. This is a senior, high‑judgement, high‑stakes community role — one of the few individuals trusted to respond publicly on Mel’s behalf.

This role is both people leadership and hands‑on execution. You will directly manage a team of Engagement Specialists while remaining actively involved in frontline engagement, decision‑making and risk management. You will work closely with the Director of Community, social creators, podcast team, PR, customer experience, and our social agency, and play a key role in scaling our social CRM operations through Sprinklr.

Key Responsibilities

High‑Priority Engagement Leadership (Core Function)

You own engagement on Mel’s biggest channels (Instagram, TikTok, YouTube) — the platforms with the highest visibility, volume and brand risk. You will:

• Make real‑time decisions on what we engage with, ignore, elevate, or amplify
• Own responses for high‑profile creators, brand, authors, press or verified accounts
• Ensure the voice, tone, empathy and nuance remain consistent and on‑brand
• Set daily engagement priorities and adapt quickly during volume spikes
• Coordinate with social leads before posts go live to anticipate risks and FAQs
• Execute rapid engagement plans during launches, PR moments, breaking news, and viral surges

Team Leadership & Hands‑on Execution

You are accountable for both performance and quality.

• Directly manage, coach and develop a team of Engagement Specialists
• Set clear standards for judgement, tone, escalation and response quality
• Deliver real‑time feedback, coaching and post‑mortems for constant improvement
• Identify capability gaps and partner on hiring, onboarding and training as the team scales

Social CRM (Sprinklr) Leadership

You will be a key builder of our social intelligence engine:

• Build and maintain dashboards that track sentiment, volume, emerging themes, and risk
• Evolve tagging and prioritization systems as volume increases
• Interpret audience behavior and deliver actionable insights to content, podcast, social and leadership
• Use audience behavior patterns to inform content, product, and messaging decisions

UGC Permissions & Audience Relationship Management

• Manage the UGC release process for testimonials, comments or content we want to repurpose
• Surface audience stories, trends, and insights to the podcast and marketing teams
• Identify opportunities for deeper connection — turning passive viewers into engaged fans

Qualifications

• 4‑6+ years in social media, community management, or digital audience operations
• Experience representing a human brand / public figure online, where judgement, tone, and nuance carry personal and reputational risk
• Hands‑on experience moderating or engaging on accounts with 1M+ followers
• Experience managing a team of specialists while maintaining hands‑on executor
• Fast, sharp writing skills with exceptional judgment
• Strong operational instincts: you think in workflows, not one‑off tasks
• Deep understanding of internet culture, human behavior, and social dynamics
• Experience with social listening, CRM tagging systems or high‑volume moderation (Sprinklr preferred)
• Ability to handle emotionally charged topics with grace and boundaries
• High discretion and maturity — you understand the stakes of speaking for a public figure
• Experience collaborating with PR, customer support, or brand marketing partners
• Ability to thrive in a fast‑paced environment and pivot when priorities shift
• Calm, confident and clear‑headed under pressure

To Apply

Please submit the following:

• Resume
• Short written response (no more than 300 words total) answering:
  • What is the largest community or account you’ve actively managed? (Platform + Follower Count)
  • Approximately how many comments/DMs per day were you personally responsible for responding to?
  • What are you most proud of in your time working in community engagement, and why? (This could be a moment of connection, a system you built, a pattern you noticed, or an approach that worked particularly well.)
• Engagement examples or case study (required)
  • Please include one of the following:
    • Screenshots of real comment threads you’ve engaged in (redact names as needed)
    • A short case study describing:
      • The context
      • Your engagement approach
      • The outcome or learning

We’re less interested in polished decks and more interested in real‑world judgement, engagement instincts and experience working at scale.

Benefits & Perks

Generous Time Off (including Annual Summer Break)

Enjoy ample paid time off, company holidays, and a dedicated summer break when the entire team recharges together — because rest fuels creativity and clarity.

401(k) Available

Plan for your future with access to a 401(k) retirement savings plan to support your long‑term financial well‑being.

Health & Welfare Benefits

Take care of yourself with comprehensive health, dental, and vision insurance — because your well‑being matters.

Fun and Energizing Hybrid Culture

Whether remote or in‑person, our collaborative, creative, and low‑ego culture is designed to bring out your best work.

Growth‑Oriented Environment

We’re a team of self‑starters committed to leveling up — with regular feedback, bold goals, and space to learn by doing.

Exciting Team Activities

From virtual brainstorms to surprise challenges and offsite meetups, we make time to connect, play, and celebrate wins together.

Mission‑Driven Work That Matters

Your work will inspire millions. Every piece of content is crafted to create impact, spark change, and uplift people around the world.

Location: Boston, MA – Salary: $110,000 – $130,000 (current)