Head of Social

Mel Robbins Media Group; Boston (MA); Hybrid; USD 130,000 - 210,000; Full time

Benefits offered by this job

401(k) Available

Health, dental, and vision insurance

Hybrid culture

Job summary

Mel Robbins Media Group in Boston is seeking a Head of Social to lead the next evolution of how Mel Robbins shows up across social media. You will unify big creative thinking with platform expertise and strong operational leadership to build a distinctive, evolving social presence.

You’ll lead the teams responsible for social content and operations, collaborating with the Community team to connect strategy with audience conversations and insights.

Qualifications

• 8+ years of experience in social media, digital content, or audience development, including leadership.
• Proven experience developing social strategy for a major creator, personality, media company, publisher, or consumer brand.
• Deep understanding of major social platforms, algorithms, audience behavior, and emerging trends.
• Demonstrated success growing and engaging large audiences through creative and platform strategy.
• Strong analytical and data-informed approach.
• Experience building social workflows, systems, and high-performing teams.
• Strong communicator who thrives in a fast-moving, founder-led environment.
• Solutions-driven, collaborative, curious, and able to move quickly without ego.

Responsibilities

• Define and lead the social strategy across Instagram, TikTok, YouTube, Facebook, LinkedIn and other emerging platforms.
• Guide social creators in turning podcast episodes, brand initiatives, and cultural moments into compelling social content.
• Identify emerging trends, formats, and audience behaviors that create opportunities for growth and experimentation.
• Oversee the planning, creation, packaging, approval, and publishing of social content across platforms.
• Build clear workflows, ownership, and operating rhythms across the social organization.
• Partner with Production and Content to plan social assets earlier in the creative and production process.
• Use analytics to inform content strategy, creative decisions, platform priorities, and experimentation.
• Share audience insights and performance trends with leadership and cross-functional teams.
• Continuously test and optimize formats, packaging, cadence, and distribution strategies.
• Establish clear roles, expectations, and accountability across the social team.
• Partner with Community, Content, Production, Marketing, and Brand Partnerships to integrate social strategy across the organization.
• Work with the Community team to ensure audience feedback and insights help inform social strategy and content decisions.
• Build a culture that balances creativity, experimentation, collaboration, and strong execution.

Skills

Social strategy

Team leadership

Platform knowledge

Audience growth

Analytics

Workflow design

Communication

Collaboration

Job description

Who are we?

Mel Robbins Media Group is an award-winning media company headquartered in Boston, MA — the team behind The Mel Robbins Podcast, the #1 most-followed show on Apple Podcasts, and The Let Them Theory, a cultural phenomenon with nearly 10 million copies sold. We create science-backed, life-changing content that reaches more than 40 million followers worldwide and partner with some of the most recognized consumer brands in the world. We are a company with genuine reach, a proven content engine, and a mission that resonates with people across industries and generations.

About the Role

Mel Robbins Media Group is looking for a Head of Social to lead the next evolution of how Mel Robbins shows up across social media.

With more than 40 million followers across platforms, social is one of the most important ways people discover and connect with Mel’s work. We’re looking for someone who can bring together big creative thinking, deep platform expertise, and strong operational leadership to build a social presence that feels distinctive, relevant, and constantly evolving.

You’ll lead the teams responsible for social content and operations, while partnering closely with the Community team to connect social strategy with the conversations, insights, and relationships happening across Mel’s audience.

What You’ll Be Doing

Set the Vision for Social

• Define and lead the social strategy across Instagram, TikTok, YouTube, Facebook, LinkedIn and other emerging platforms.
• Guide social creators in turning podcast episodes, brand initiatives, and cultural moments into compelling social content.
• Identify emerging trends, formats, and audience behaviors that create opportunities for growth and experimentation.

Build a Social Operation That Moves

• Oversee the planning, creation, packaging, approval, and publishing of social content across platforms.
• Build clear workflows, ownership, and operating rhythms across the social organization.
• Partner with Production and Content to plan social assets earlier in the creative and production process.

Turn Performance Into Smarter Content

• Use analytics to inform content strategy, creative decisions, platform priorities, and experimentation.
• Share audience insights and performance trends with leadership and cross-functional teams.
• Continuously test and optimize formats, packaging, cadence, and distribution strategies.

Lead the Team & Connect the Organization

• Establish clear roles, expectations, and accountability across the social team.
• Partner closely with Community, Content, Production, Marketing, and Brand Partnerships to integrate social strategy across the organization.
• Work with the Community team to ensure audience feedback and insights help inform social strategy and content decisions.
• Build a culture that balances creativity, experimentation, collaboration, and strong execution.

Qualifications

• 8+ years of experience in social media, digital content, or audience development, including experience leading teams.
• Proven experience developing social strategy for a major creator, personality, media company, publisher, or consumer brand.
• Deep understanding of major social platforms, algorithms, audience behavior, and emerging trends.
• Demonstrated success growing and engaging large audiences through creative and platform strategy.
• Strong creative instincts paired with an analytical, data-informed approach.
• Experience building social workflows, systems, and high-performing teams.
• Strong communicator who thrives in a fast-moving, founder-led environment.
• Solutions-driven, collaborative, curious, and able to move quickly without ego.

Mission-Driven Work That Matters

Your work will inspire millions. Every piece of content is crafted to create impact, spark change, and uplift people around the world.

Fun and Energizing Hybrid Culture

Whether remote or in-person, our collaborative, creative, and low-ego culture is designed to bring out your best work.

Growth-Oriented Environment

We’re a team of self-starters committed to leveling up — with regular feedback, bold goals, and space to learn by doing.

Exciting Team Activities

From virtual brainstorms to surprise challenges and offsite meetups, we make time to connect, play, and celebrate wins together.

401(k) Available

Plan for your future with access to a 401(k) retirement savings plan to support your long-term financial well-being.

Health & Welfare Benefits

Take care of yourself with comprehensive health, dental, and vision insurance — because your well-being matters.