Head of SDR & Growth Engine for AI SaaS

Base44 Inc.; New York (NY); Hybrid; USD 100,000 - 130,000; Full time

Benefits offered by this job

RSUs

Job summary

Base44 Inc. is seeking a Director of Sales Development to build and lead the BDR function from the ground up in New York. You will hire, onboard, coach, and develop BDRs across outbound and inbound motions, designing the outbound playbook and owning the top-of-funnel pipeline engine.

You will report on BDR KPIs and collaborate with Sales and Marketing to align ICPs, campaigns, and handoffs. This role requires leadership, data-driven decision making, and a willingness to operate in a fast-growing

Qualifications

• 6+ years of B2B SaaS sales or sales development experience, with at least 2+ years directly managing SDR or BDR teams.
• Proven track record of building or scaling an outbound BDR function, not just running an established one.
• Experience selling or supporting sales of AI, ML, developer platforms, or product-led SaaS is a strong plus.
• Strong understanding of outbound methodologies, sequencing tools, and CRM architecture (HubSpot or Salesforce).
• Data-driven mindset - you use metrics to coach, forecast, and make decisions.
• Excellent communication and coaching skills, comfortable presenting to sales and GTM leadership.
• Self-motivated, entrepreneurial, and energized by ambiguity in a high-growth startup environment.
• At this time we are seeking NY-based candidates who can commute to our NYC office 3 times per week.

Responsibilities

• Build and lead a high-performing BDR team - hire, onboard, coach, and develop BDRs across outbound and inbound motions.
• Design and own the outbound prospecting playbook: targeting strategy, ICP, messaging, sequencing, and channel mix.
• Run a coaching-first operating cadence: daily standups, weekly 1:1s, call coaching, and performance reviews.
• Define and own BDR KPIs - meeting volume, pipeline contribution, conversion rates, and activity metrics - and report them clearly to GTM leadership.
• Partner closely with Sales and Marketing to align on ICP, campaign execution, and handoff quality between BDR and AE.
• Build a feedback loop between the market and the product team, surfacing what’s resonating and what’s not.
• Implement and optimize the BDR tech stack (sequencing tools, CRM hygiene, intent data, AI-powered outreach).
• Drive a culture of experimentation - test messaging, personas, and channels to continuously improve pipeline quality and velocity.
• Build repeatable systems and playbooks for generating predictable pipeline.

Skills

B2B SaaS sales

SDR/BDR leadership

AI/ML sales

CRM (HubSpot/Salesforce)

Outbound strategies

Data-driven coaching

Communication skills

Job description

Base44 Inc. is seeking a Director of Sales Development to build and lead the BDR function from the ground up in New York. You will hire, onboard, coach, and develop BDRs across outbound and inbound motions, designing the outbound playbook and owning the top-of-funnel pipeline engine.

You will report on BDR KPIs and collaborate with Sales and Marketing to align ICPs, campaigns, and handoffs. This role requires leadership, data-driven decision making, and a willingness to operate in a fast-growing