Director of SDR & Outbound Growth

Wix; New York (NY); Hybrid; USD 100,000 - 130,000; Full time

Benefits offered by this job

RSUs

Variable compensation plan

Job summary

Base44, now part of Wix, seeks a Director of Sales Development to build and lead the SDR function from the ground up in NYC. You will hire, coach, and design the outbound playbook, owning top-of-funnel pipeline for growth and collaborating with GTM leadership.

You will shape BDR strategy, metrics, and tooling, with a strong emphasis on AI-powered outreach and data-driven decision making in a fast-growing startup within Wix.

Qualifications

• 6+ years in B2B SaaS sales or sales development.
• At least 2+ years directly managing SDR/BDR teams.
• Proven track record building outbound BDR functions.
• Experience selling AI, ML, or developer platforms is a plus.
• Strong use of metrics to coach, forecast and decide.

Responsibilities

• Build and lead a high-performing BDR team from scratch.
• Design and own the outbound prospecting playbook.
• Maintain a coaching-first operating cadence and performance reviews.
• Define BDR KPIs and report to GTM leadership.
• Align with Sales and Marketing on ICP and handoffs.
• Provide feedback to product based on market signals.
• Implement and optimize the BDR tech stack.
• Foster experimentation to improve pipeline quality.

Skills

Outbound sales

BDR leadership

Coaching

Data-driven

CRM architecture

Communication

Tools

HubSpot

Salesforce

Sequencing tools

Job description

Base44, now part of Wix, seeks a Director of Sales Development to build and lead the SDR function from the ground up in NYC. You will hire, coach, and design the outbound playbook, owning top-of-funnel pipeline for growth and collaborating with GTM leadership.

You will shape BDR strategy, metrics, and tooling, with a strong emphasis on AI-powered outreach and data-driven decision making in a fast-growing startup within Wix.