Head of SDR & AI-Powered Pipeline Growth

Base44; New York (NY); Sur place; USD 100 000 - 130 000; Plein temps

Avantages offerts par ce poste

RSUs

Variable compensation

Office access in NYC

Résumé du poste

Base44, now part of Wix, is seeking a Director of Sales Development to build and lead the SDR function from the ground up in New York. You will own the outbound playbook, craft ICP messaging, and drive top-of-funnel pipeline with a data-driven, coaching-first approach.

You’ll partner with Sales and Marketing, define BDR KPIs, implement an AI-powered outreach stack, and shape the GTM motion for a category-defining AI platform. NY-based with 3 days/week NYC office commute.

Qualifications

• 6+ years of B2B SaaS sales or sales development experience.
• 2+ years directly managing SDR or BDR teams.
• Proven track record of building or scaling an outbound BDR function.
• Experience selling AI, ML, developer platforms, or product-led SaaS is a strong plus.
• Strong understanding of outbound methodologies, sequencing tools, and CRM architecture.
• Data-driven mindset - using metrics to coach, forecast, and decide.
• Excellent communication and coaching skills for GTM leadership.
• NY-based with ability to commute to NYC 3x per week.

Responsabilités

• Build and lead a high-performing BDR team - hire, onboard, coach, and develop BDRs across outbound and inbound motions.
• Design and own the outbound prospecting playbook: targeting strategy, ICP, messaging, sequencing, and channel mix.
• Run a coaching-first operating cadence: daily standups, weekly 1:1s, call coaching, and performance reviews.
• Define and own BDR KPIs - meeting volume, pipeline contribution, conversion rates, and activity metrics.
• Partner closely with Sales and Marketing to align on ICP, campaign execution, and handoff quality between BDR and AE.
• Build a feedback loop between the market and the product team, surfacing what's resonating and what's not.
• Implement and optimize the BDR tech stack (sequencing tools, CRM hygiene, intent data, AI-powered outreach).
• Drive a culture of experimentation - test messaging, personas, and channels to improve pipeline quality and velocity.
• Build repeatable systems and playbooks for generating predictable pipeline.

Connaissances

BDR leadership

Outbound sales

Data-driven

CRM architecture

AI outbound

Outils

HubSpot

Salesforce

Description du poste

Base44, now part of Wix, is seeking a Director of Sales Development to build and lead the SDR function from the ground up in New York. You will own the outbound playbook, craft ICP messaging, and drive top-of-funnel pipeline with a data-driven, coaching-first approach.

You’ll partner with Sales and Marketing, define BDR KPIs, implement an AI-powered outreach stack, and shape the GTM motion for a category-defining AI platform. NY-based with 3 days/week NYC office commute.