Director of AI-Driven SDR & Pipeline Growth

Base44 Inc.; New York (NY); Hybrid; USD 100,000 - 130,000; Full time

Benefits offered by this job

RSUs

Variable compensation

Job summary

Base44, an AI-powered software development platform recently acquired by Wix, is seeking its first Director of Sales Development to build and lead the SDR function from the ground up. You’ll hire the team, design the playbook, and own the top-of-funnel pipeline engine that drives revenue growth.

You’ll work closely with Sales, Marketing, and Wix leadership to define outbound strategy, optimize ICPs, and implement a world-class BDR operation with AI-enhanced tooling.

Qualifications

• 6+ years of B2B SaaS sales or sales development experience.
• 2+ years directly managing SDR/BDR teams.
• Proven track record building or scaling outbound BDR function.
• Experience selling AI, ML, developer platforms, or product-led SaaS is a strong plus.
• Strong understanding of outbound methodologies, sequencing tools, and CRM architecture.
• Data-driven mindset: use metrics to coach, forecast, and decide.
• Excellent communication and coaching skills.
• NY-based candidates who can commute to NYC office 3x/week.

Responsibilities

• Build and lead a high-performing BDR team - hire, onboard, coach, and develop BDRs across outbound and inbound motions
• Design and own the outbound prospecting playbook: targeting strategy, ICP, messaging, sequencing, and channel mix
• Run a coaching-first operating cadence: daily standups, weekly 1:1s, call coaching, and performance reviews
• Define and own BDR KPIs - meeting volume, pipeline contribution, conversion rates, and activity metrics - and report them clearly to GTM leadership
• Partner closely with Sales and Marketing to align on ICP, campaign execution, and handoff quality between BDR and AE
• Build a feedback loop between the market and the product team, surfacing what’s resonating and what’s not
• Implement and optimize the BDR tech stack (sequencing tools, CRM hygiene, intent data, AI-powered outreach)
• Drive a culture of experimentation - test messaging, personas, and channels to continuously improve pipeline quality and velocity
• Build repeatable systems and playbooks for generating predictable pipeline

Skills

BDR leadership

Outbound strategy

CRM systems (HubSpot|Salesforce)

Data-driven coaching

AI/ML sales experience

Communication & coaching

NYC/ondamp; hybrid readiness

Tools

HubSpot

Salesforce

Sequencing tools

Job description

Base44, an AI-powered software development platform recently acquired by Wix, is seeking its first Director of Sales Development to build and lead the SDR function from the ground up. You’ll hire the team, design the playbook, and own the top-of-funnel pipeline engine that drives revenue growth.

You’ll work closely with Sales, Marketing, and Wix leadership to define outbound strategy, optimize ICPs, and implement a world-class BDR operation with AI-enhanced tooling.