Head of SDR Growth & Enablement

Fulcrumpro; Minneapolis, Northern (MN, KY); Hybrid; USD 90,000 - 150,000; Full time

Job summary

Fulcrum is seeking a Sales Development leader to build and own the outbound engine for manufacturing clients. You will recruit, coach, and develop a high-velocity SDR team, using data to drive decisions and continually improve messaging, plays, and processes.

You will collaborate with Sales, Marketing, RevOps, and Product to shape the go-to-market motion and ensure the team delivers high-quality pipeline. This role is perfect for hands-on leaders who love building from first principles.

Qualifications

• Experience leading or building a Sales Development function.
• Ability to diagnose performance bottlenecks and coach for improvement.
• Comfort with high-velocity outbound and new market learning.
• Proven ability to design and measure experiments.
• Strong data sense: you understand funnel metrics and outcomes.

Responsibilities

• Own the SDR pipeline target and track funnel performance.
• Cold-call and test messaging as you learn the market.
• Develop product/positioning expertise relevant to manufacturers.
• Coach SDRs with specific improvement plans and feedback.
• Build onboarding and training materials to scale the team.
• Design and measure experiments to improve outreach effectiveness.
• Lead hiring and development of emerging SDR leaders.

Skills

SDR leadership

coaching

data-driven

building outbound systems

high-velocity outbound

hypothesis testing

direct feedback

ownership

AI-driven optimization

Job description

Fulcrum is seeking a Sales Development leader to build and own the outbound engine for manufacturing clients. You will recruit, coach, and develop a high-velocity SDR team, using data to drive decisions and continually improve messaging, plays, and processes.

You will collaborate with Sales, Marketing, RevOps, and Product to shape the go-to-market motion and ensure the team delivers high-quality pipeline. This role is perfect for hands-on leaders who love building from first principles.