Head of Sales Planning & Strategy

mrbeastyoutube; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Beast Industries seeks a Director of Sales Planning to lead market intelligence and sales-planning efforts, aligning content calendars with target brands and opportunities. You will drive strategic prioritization, deliver actionable leads, and partner with Sales, Revenue Operations, and Content to optimize GTM execution.

You will own frameworks that connect content, audience opportunity, and partnerships, using tools like Salesforce, ZoomInfo, MediaRadar, and Winmo to inform decisions and

Qualifications

• Experience in market segmentation and sales planning.
• Ability to translate content calendar into targeted brand opportunities.
• Proven data-driven, strategic thinker with strong collaboration.
• Comfort partnering with Sales leadership and cross-functional teams.
• Experience creating executive-ready market and pipeline reporting.

Responsibilities

• Segment market using first-party data and intel to identify top brands.
• Translate the content calendar into focused brand opportunities.
• Build market-segmentation frameworks prioritizing prospects by fit and revenue potential.
• Define go-to-market focus areas with VP and Sales leadership.
• Provide warm, actionable leads with context for outreach and initial contact.
• Develop account insights using Salesforce, ZoomInfo, MediaRadar, Winmo.
• Identify whitespace, emerging categories, and brand spending signals.
• Maintain planning cadences linking content, priorities, and pipeline development.
• Collaborate with Revenue Ops to ensure data accuracy in Salesforce.
• Create executive-ready reporting on market opportunity and pipeline health.
• Work with Sales, Partner Solutions, and Content to refine ICPs.

Skills

Market intelligence

Sales planning

Go-to-market

Data-driven decision making

Strategic prioritization

Lead generation

Tools

Salesforce

ZoomInfo

MediaRadar

Winmo

Job description

Beast Industries seeks a Director of Sales Planning to lead market intelligence and sales-planning efforts, aligning content calendars with target brands and opportunities. You will drive strategic prioritization, deliver actionable leads, and partner with Sales, Revenue Operations, and Content to optimize GTM execution.

You will own frameworks that connect content, audience opportunity, and partnerships, using tools like Salesforce, ZoomInfo, MediaRadar, and Winmo to inform decisions and