Director of Sales Planning

mrbeastyoutube; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Beast Industries seeks a Director of Sales Planning to lead market intelligence and sales-planning efforts, aligning content calendars with target brands and opportunities. You will drive strategic prioritization, deliver actionable leads, and partner with Sales, Revenue Operations, and Content to optimize GTM execution.

You will own frameworks that connect content, audience opportunity, and partnerships, using tools like Salesforce, ZoomInfo, MediaRadar, and Winmo to inform decisions and

Qualifications

• Experience in market segmentation and sales planning.
• Ability to translate content calendar into targeted brand opportunities.
• Proven data-driven, strategic thinker with strong collaboration.
• Comfort partnering with Sales leadership and cross-functional teams.
• Experience creating executive-ready market and pipeline reporting.

Responsibilities

• Segment market using first-party data and intel to identify top brands.
• Translate the content calendar into focused brand opportunities.
• Build market-segmentation frameworks prioritizing prospects by fit and revenue potential.
• Define go-to-market focus areas with VP and Sales leadership.
• Provide warm, actionable leads with context for outreach and initial contact.
• Develop account insights using Salesforce, ZoomInfo, MediaRadar, Winmo.
• Identify whitespace, emerging categories, and brand spending signals.
• Maintain planning cadences linking content, priorities, and pipeline development.
• Collaborate with Revenue Ops to ensure data accuracy in Salesforce.
• Create executive-ready reporting on market opportunity and pipeline health.
• Work with Sales, Partner Solutions, and Content to refine ICPs.

Skills

Market intelligence

Sales planning

Go-to-market

Data-driven decision making

Strategic prioritization

Lead generation

Tools

Salesforce

ZoomInfo

MediaRadar

Winmo

Job description

About Us

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.

About Us

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.

Build the Go-to-Market Engine Behind Our Most Valuable Partnerships

MrBeast is building one of the most powerful consumer and services ecosystems in the world, spanning media, consumer products, financial services, telecom, loyalty, and brand partnerships.

As the Director of Sales Planning at MrBeast , you will lead the market intelligence and sales-planning work that helps our commercial organization focus on the right brands, at the right time, with the right opportunity. You will use data, third-party intelligence tools, and the MrBeast content calendar to identify high-potential targets and convert market signals into focused, actionable sales strategy.

You will operate at the intersection of Sales, Revenue Operations, Content, and Go-to-Market leadership. This role is designed for a strategic, data-driven operator who can segment complex markets, prioritize opportunity, and equip VPs and sellers with warm leads and clear direction.

About the Role

You will own the planning frameworks that connect our content pipeline, audience opportunity, brand demand, and sales outreach. You will translate programming moments, franchise opportunities, and commercial priorities into target lists of brands and sub-brands that are highly relevant to specific partnership opportunities.

You will work closely with Sales leadership to define where teams should focus, why those targets matter, and how opportunities should be prioritized. Your work will create a more disciplined, insight-led sales motion and help sellers spend more time engaging qualified prospects.

What You'll Do

• Use first-party data, market intelligence, and third-party tools to segment the market and identify the highest-potential brands, sub-brands, agencies, and categories to target.
• Translate the content calendar into focused target lists that align brands with specific programming, production, media, and partnership opportunities.
• Build repeatable market-segmentation frameworks that prioritize prospects by strategic fit, revenue potential, timing, and likelihood to convert.
• Partner with VPs and Sales leadership to define go-to-market focus areas, target-account strategies, and sales priorities by category, vertical, and opportunity.
• Feed sellers warm, actionable leads with the context, intelligence, and rationale needed to begin productive outreach, and at times make the initial contact with prospects.
• Develop account and category insights using Salesforce, ZoomInfo, MediaRadar, Winmo, and other relevant tools.
• Identify whitespace opportunities, emerging categories, competitive activity, and brand spending signals that can inform proactive sales strategy.
• Establish and maintain clear planning cadences that connect the content calendar, commercial priorities, prospecting, and pipeline development.
• Partner with Revenue Operations to ensure target-account data, segmentation logic, and lead activity are accurate, standardized, and visible in Salesforce.
• Create executive-ready reporting and recommendations that clarify market opportunity, sales focus, pipeline health, and prospecting performance.
• Work with Sales, Partner Solutions, and Content teams to refine ideal customer profiles and improve how partnershi