Head of Retention & Lifecycle Growth

Ejam Inc; Santa Ana (CA); On-site; USD 160,000 - 220,000; Full time

Benefits offered by this job

Competitive base salary

401(k) plan with company matching

Health benefits (medical, dental, and視

Stock option plan

Generous paid time off

Professional development opportunities

Job summary

Ejam in Santa Ana, California is seeking an experienced retention marketing lead to own lifecycle strategies, loyalty programs, and long-term customer value. This role will drive campaigns and testing across email and SMS to improve retention and revenue.

You will collaborate with CX and Growth teams to align messaging, optimize dashboards, and scale automated flows. A strong analytical mindset and hands-on execution are essential.

Qualifications

• 5+ years of experience in retention, lifecycle, or CRM marketing (ideally within subscription or DTC brands).
• Deep hands-on experience with Klaviyo or similar ESP and SMS platforms.
• Proven success improving LTV and reducing churn in a subscription business.
• Strong analytical skills with experience in cohort analysis and forecasting.
• Experience partnering with CX teams to implement customer feedback loops.
• Strong communication and project management skills.
• Ability to think strategically while executing quickly and independently.

Responsibilities

• Own customer lifetime value by developing and executing strategies that increase repeat purchase rate and subscription longevity.
• Build and optimize systems that proactively identify and retain at-risk subscribers.
• Create and manage winback and reactivation campaigns.
• Oversee lifecycle marketing across email and SMS platforms (Klaviyo or similar).
• Build and optimize automated flows, segmentation strategies, and promotional campaigns.
• Maintain dashboards tracking churn, retention, cohort behavior, and LTV.
• Analyze data weekly to identify trends and performance improvement opportunities.

Skills

Retention strategy

Data analysis

CRM expertise

Dashboards

Tools

Klaviyo

SMS platforms

Job description

Ejam in Santa Ana, California is seeking an experienced retention marketing lead to own lifecycle strategies, loyalty programs, and long-term customer value. This role will drive campaigns and testing across email and SMS to improve retention and revenue.

You will collaborate with CX and Growth teams to align messaging, optimize dashboards, and scale automated flows. A strong analytical mindset and hands-on execution are essential.