Head of Retention: Email & SMS Growth

Lysander Commerce Inc.; Miami (FL); On-site; USD 89,000 - 112,000; Full time

Job summary

Lysander Commerce Inc. is seeking a Head of Retention to own LTV, subscriptions, and email/SMS revenue end to end. You will build and lead the in-house retention team, manage cohort data, and report weekly on retention and revenue movement.

The role focuses on Klaviyo email/SMS, Loop subscriptions integration, and collaboration with CRO for offers. Expect daily overlap with US East time and a 30-day trial.

Qualifications

• 2+ years in retention at an 8-figure+ DTC e-commerce brand.
• Expert in Klaviyo email and SMS: built and ran campaigns and flows yourself.
• Hands-on with a subscription platform (Loop, Recharge, Skio or similar).
• Strong with cohort analysis, LTV modeling and churn data.
• Has tested offers and can show the effect on LTV and subscriptions.
• Understands direct-response copy and can direct a copywriter and designer.
• Has managed or built a team.
• Nice to have: beauty, skincare or wellness; experience selling to women 40+.

Responsibilities

• Klaviyo: own all email and SMS campaigns and flows across the brand: strategy, calendar, segmentation, testing and deliverability.
• Loop subscriptions: own offers, cancellation flow, save offers, skip/swap logic and win-back.
• Data: own all cohort, LTV and subscription data; build retention dashboard.
• Offers: test with CRO; report on LTV, subscription take rate and churn.
• Team: build and manage in-house email and SMS team; hire copywriter and designer.
• Reporting: weekly retention report and monthly cohort review with leadership.

Skills

Retention leadership

Klaviyo expert

Cohort analysis

LTV modeling

Churn analysis

Offers testing

DR copy

Team management

Women 40+ market experience

Tools

Loop

Recharge

Skio

Job description

Lysander Commerce Inc. is seeking a Head of Retention to own LTV, subscriptions, and email/SMS revenue end to end. You will build and lead the in-house retention team, manage cohort data, and report weekly on retention and revenue movement.

The role focuses on Klaviyo email/SMS, Loop subscriptions integration, and collaboration with CRO for offers. Expect daily overlap with US East time and a 30-day trial.