Head of Retention

Lysander Commerce Inc.; Miami (FL); Presencial; USD 89.000 - 112.000; Jornada completa

Descripción de la vacante

Lysander Commerce Inc. is seeking a Head of Retention to own LTV, subscriptions, and email/SMS revenue end to end. You will build and lead the in-house retention team, manage cohort data, and report weekly on retention and revenue movement.

The role focuses on Klaviyo email/SMS, Loop subscriptions integration, and collaboration with CRO for offers. Expect daily overlap with US East time and a 30-day trial.

Formación

• 2+ years in retention at an 8-figure+ DTC e-commerce brand.
• Expert in Klaviyo email and SMS: built and ran campaigns and flows yourself.
• Hands-on with a subscription platform (Loop, Recharge, Skio or similar).
• Strong with cohort analysis, LTV modeling and churn data.
• Has tested offers and can show the effect on LTV and subscriptions.
• Understands direct-response copy and can direct a copywriter and designer.
• Has managed or built a team.
• Nice to have: beauty, skincare or wellness; experience selling to women 40+.

Responsabilidades

• Klaviyo: own all email and SMS campaigns and flows across the brand: strategy, calendar, segmentation, testing and deliverability.
• Loop subscriptions: own offers, cancellation flow, save offers, skip/swap logic and win-back.
• Data: own all cohort, LTV and subscription data; build retention dashboard.
• Offers: test with CRO; report on LTV, subscription take rate and churn.
• Team: build and manage in-house email and SMS team; hire copywriter and designer.
• Reporting: weekly retention report and monthly cohort review with leadership.

Conocimientos

Retention leadership

Klaviyo expert

Cohort analysis

LTV modeling

Churn analysis

Offers testing

DR copy

Team management

Women 40+ market experience

Herramientas

Loop

Recharge

Skio

Descripción del empleo

We're a fast-scaling 8-figure K-beauty DTC skincare brand spending 7 figures a month on Meta. We're bringing retention in-house and need a Head of Retention to own LTV, subscriptions, and email and SMS revenue end to end. You'll build and lead the email and SMS team, own all cohort data, and answer one question every week: is LTV going up and churn going down?

North star: LTV and subscription revenue increasing, churn decreasing.

Scope of work / deliverables

• Klaviyo: own every email and SMS campaign and flow sent across the brand: strategy, calendar, segmentation, testing and deliverability

• Loop subscriptions: own subscription offers, cancellation flow, save offers, skip/swap logic and win-back

• Data: own all cohort, LTV and subscription data; build and maintain the retention dashboard

• Offers: work with the CRO team on every offer test; report how each one affects LTV, subscription take rate and churn

• Team: build and manage the in-house email and SMS team: a direct-response copywriter and an email designer. Help hire both.

• Reporting: weekly retention report and monthly cohort review with leadership

KPIs you own

• LTV by cohort (60, 90, 180, 365 days)

• Subscription take rate, active subscribers, monthly churn

• Repeat purchase rate and time to second order

• Email and SMS revenue as % of total revenue

• Flow vs. campaign revenue, revenue per recipient

• Email and SMS list growth, deliverability (open, click, spam rates) and SMS opt-out rate

Requirements

• 2+ years in retention at an 8-figure+ DTC e-commerce brand

• Expert in Klaviyo email and SMS: built and ran campaigns and flows yourself, not just managed an agency

• Hands‑on with a subscription platform (Loop, Recharge, Skio or similar)

• Strong with cohort analysis, LTV modeling and churn data

• Has tested offers and can show the effect on LTV and subscriptions

• Understands direct-response copy and can direct a copywriter and designer

• Has managed or built a team

• Nice to have: beauty, skincare or wellness; experience selling to women 40+

Expectations

• First 30 days: audit Klaviyo and Loop, set baseline cohort/LTV/churn numbers, ship the retention dashboard

• First 60 days: fix and rebuild core flows (welcome, post-purchase, replenishment, win‑back, cancellation save); start hiring copywriter and designer

• First 90 days: full campaign calendar running, team in place, measurable lift in subscription retention and email + SMS revenue %

• Weekly report every Monday: what you shipped, what you tested, KPI movement, next week's plan

• At least 4 hours daily overlap with US Eastern time

• 30-day trial period

Compensation

• 8,000–10,000/month, based on experience