Head of Retail Deposits Growth & Sales Strategy

Citizens Bank; Westwood (MA); On-site; USD 221,000 - 271,000; Full time

Job summary

Citizens Bank in Massachusetts is seeking a Director, Retail Deposits Growth & Sales Strategy to lead deposit growth across branches and assisted channels. You will drive checking and savings acquisition, balance growth, and household expansion while shaping sales effectiveness.

Collaborating with Distribution, Product, Marketing, Digital, and Analytics, you will set market strategies, establish KPIs, and lead a high-performing, compliant team in a regulated banking environment.

Qualifications

• Bachelor's degree or equivalent; progressive leadership experience in retail banking or sales strategy.
• MBA or advanced degree preferred; experience influencing senior stakeholders in large organizations.
• Experience integrating branch, contact center, and digital customer journeys.

Responsibilities

• Develop and execute retail deposit growth strategies focused on checking and savings acquisition, balance growth, and household expansion.
• Translate enterprise household-growth objectives into market-specific strategies, sales goals, and execution plans.
• Partner with Distribution leadership to align enterprise priorities with frontline execution.
• Establish market-specific growth plans based on customer opportunity, competitive landscape, and channel performance.
• Balance local market flexibility with enterprise standards, customer experience, and financial objectives.
• Establish sales performance metrics, accountability frameworks, and productivity measures.
• Monitor branch, market, channel, and individual performance to identify growth opportunities and performance gaps.
• Analyze sales drivers, execution risks, and barriers impacting business performance.
• Design operating routines, coaching processes, and performance improvement initiatives.
• Ensure performance measures support responsible growth, customer value, and risk management objectives.

Skills

Strategic leadership

Stakeholder management

Sales enablement

Analytical thinking

Cross-functional collaboration

Education

Bachelor's degree or equivalent

MBA or advanced degree

Job description

Citizens Bank in Massachusetts is seeking a Director, Retail Deposits Growth & Sales Strategy to lead deposit growth across branches and assisted channels. You will drive checking and savings acquisition, balance growth, and household expansion while shaping sales effectiveness.

Collaborating with Distribution, Product, Marketing, Digital, and Analytics, you will set market strategies, establish KPIs, and lead a high-performing, compliant team in a regulated banking environment.