Growth Leader, Digital Deposits & Sales

Citizens Financial; United States; On-site; USD 210,000 - 270,000; Full time

Job summary

Citizens Financial is seeking a dynamic Director of Digital Deposits Growth & Sales to lead the digital acquisition and sales engine across the consumer deposits journey. The role partners with Marketing, Product, Technology, Data & Analytics, Operations and Risk to craft a scalable, data-driven operating model focused on revenue, risk and customer experience.

The successful candidate will drive traffic, conversion, funding and early relationship engagement while balancing customer quality and

Qualifications

• 10+ years of progressive experience in digital growth, digital sales, consumer banking, deposits, product, marketing or a related field.
• Demonstrated ownership of an end-to-end digital acquisiti

Responsibilities

• Develop and execute the digital deposits household acquisition and sales strategy across the consumer deposit portfolio.
• Establish the vision, priorities and roadmap for digital growth, balancing sales volume, customer experience, customer quality, risk and financial outcomes.
• Identify opportunities to increase qualified traffic, application conversion, approval, account opening, funding and early relationship engagement.
• Translate customer insights, behavioral data, competitive intelligence and business priorities into differentiated growth strategies.
• Partner with Product, Marketing, Technology, Data & Analytics, Operations and Risk to align investment and execution against the highest-value opportunities.
• Own and influence digital sales performance across the full customer journey, including traffic, engagement, application start, application completion, approval, account opening, funding and early engagement.
• Establish clear funnel definitions, performance measures, diagnostic reporting and accountability across teams.
• Identify friction, abandonment, policy, experience and capability barriers and lead cross-functional plans to address them.
• Prioritize journey and capability enhancements based on expected customer impact, incremental sales, economics, implementation complexity and risk.
• Own the performance of digital-to-assisted handoffs, while Retail Distribution owns frontline execution within the assisted interaction.
• Establish a disciplined experimentation agenda across acquisition, proposition, experience, onboarding, funding and early engagement.

Skills

Digital growth

Digital sales

Consumer banking

Deposits

Product

Marketing

Job description

Citizens Financial is seeking a dynamic Director of Digital Deposits Growth & Sales to lead the digital acquisition and sales engine across the consumer deposits journey. The role partners with Marketing, Product, Technology, Data & Analytics, Operations and Risk to craft a scalable, data-driven operating model focused on revenue, risk and customer experience.

The successful candidate will drive traffic, conversion, funding and early relationship engagement while balancing customer quality and